David Abraham and Rakesh Thakore, the creative minds behind the renowned Abraham & Thakore label, affectionately hailed as the ‘Masters of Minimalism’, announce the opening of their flagship store in Hyderabad, the first in the city. Spanning 1093 square feet, situated on the ground floor of Signature Tower in Signa signals a new beginning for the brand in Hyderabad — the city of Nizams.
The store features the brand’s latest collection, Parallel Universe, for Autumn/Winter, which delves into the possibilities of alternate realities by blending traditional craft with innovative design. Fabrics such as soft silks, crinkled seersucker, and fluid chanderi are adorned with motifs that evoke a sense of time travel. Contemporary silhouettes paired with these textiles are ideal for navigating the subtle spaces in our everyday world.
“Hyderabad, with its profound cultural and textile heritage interwoven with a fresh, dynamic energy, presents an exhilarating opportunity for us. This vibrant city allows us to showcase our enduring commitment to traditional craft and weaving, now articulated through a modern, contemporary voice,” say the designers of Abraham & Thakore, David Abraham & Rakesh Thakore.
Clean, craft-driven, and contemporary, the store’s aesthetic embodies much of what the brand has always been known for. The store is a testament to refined sophistication, designed by Saurabh Dakshini, founder and principal architect of Studio Organon. The design aesthetic embraces Abraham & Thakore’s iconic black and white palette, creating a striking yet graceful ambiance. The disciplined use of geometric layouts and grids imparts a sense of order and architectural finesse, while the flooring pays homage to retro aesthetics with modern Terrazzo layouts.
Moreover, the Hyderabad store places a strong emphasis on the Abraham & Thakore Home collection. From luxurious tussar bed linens adorned with Ikat and Kantha crafts to porcelain bowls with bandhani designs, the home range offers a curated selection that merges traditional craftsmanship with modern elegance. This diverse collection reflects the brand’s commitment to creating timeless products that enhance any living space.
As Abraham & Thakore continues to evolve, the choice of Hyderabad for their newest store is a strategic one. The city’s unique blend of rich tradition and modern energy aligns perfectly with the brand’s ethos, providing the ideal environment to showcase its expanded collections, including menswear, womenswear, and home products.
In the next two financial years, the brand envisions a significant expansion of its presence through brick-and-mortar retail stores and a strengthened online platform. This strategy focuses on broadening the reach to new markets while deepening the connection with existing customers. The aim is to create a seamless and enriching brand experience that reflects Abraham & Thakore’s timeless fashion philosophy.
Explore the latest collections and edits from Abraham & Thakore at Signature Tower in Hyderabad and immerse yourself in a world where traditional craft meets contemporary design.
