Leads Brand Connect Pvt. Ltd., founded in 2022 as an integrated advertising agency, announced its strategic evolution into a full-spectrum Consumer Brands Company. Now as an exclusive India market development partner for premium Portuguese extra virgin olive oil Coração Do Vale and Amazonika Mundi, a 100% plant-based Brazilian food brand, Leads Brand Connect is now eyeing on building, distributing, and scaling foreign and Indian brands alike.
The Noida-headquartered agency’s journey of evolution into a Consumer Brands Company started with end-to-end branding, marketing, and building a modern supply chain for home grown brands like Nourish’s FMCG products and Bail Kolhu edible oils, both flagship products of B.L. Agro Industries Ltd. Leads Brand Connect had successfully built the brand strategy, packaging, digital, trade marketing, and distribution for these two products across multiple markets.
Under the leadership of Richa Khandelwal, Founder and Managing Director, Leads Brand Connect has now created a full stack of brand strategy, sales, distribution, and communications for every brand in its portfolio, a model it describes as “Own-Build-Scale.” Leads Brand Connect today operates across five cities Delhi NCR, Bangalore, Mumbai, Chandigarh, and Lucknow providing both the geographic reach and the channel relationships that FMCG and lifestyle brands require to succeed at scale in India.
Commenting on the successful transformation, Richa Khandelwal, Founder and Managing Director, Leads Brand Connect said, “Our journey started as a creative agency crafting stories for other brands. Today, we have transformed into a company that builds them from the ground up and takes them all the way to the shelf. Today we are a fundamentally different business with a fundamentally new identity.”
The transformation is a reflection of multi-year expansion of the company’s capabilities and today it owns every growth lever available to a consumer brand in India right from market intelligence, packaging design, regulatory clearance, distribution network management, modern trade and e-commerce onboarding, performance marketing, influencer strategy, PR, and large-format events. This end-to-end ownership is a rarity in the industry and is historically characterised by fragmented vendor relationships.
“We are proud to say that if a brand needs to reach a billion Indian consumers or find its place on India’s most discerning tables, we are their go-to partner. We offer something that is unparalleled. Our insights, access and flawless execution creates an ecosystem that is tailored for success for all brands,” said Richa.
The company’s current portfolio illustrates the breadth of its ambition. As the exclusive India distribution and market development partner for Coração Do Vale, Leads Brand Connect introduced one of Portugal’s finest extra-virgin olive oils to the Indian market. From regulatory clearance and import structuring to luxury retail placement and discerning consumer activation, the company built this brand’s India presence from the ground up — a landmark first for both the brand and the company’s international practice.
As the exclusive India market development partner for Amazonika Mundi, a 100% plant-based Brazilian food brand drawing on the richness and diversity of the Amazon, Leads Brand Connect has created a partnership that brought together regulatory expertise, premium distribution access, and contemporary brand-building capability. This has put Amazonika Mundi at the forefront of India’s fast-evolving wellness and clean food movement.
Despite this reach, the company is emphatic about remaining curated rather than crowded. It is deliberately selective about which brands it partners with, ensuring that every brand in its portfolio receives the full weight of its attention, infrastructure, and expertise — never diluted across a commodity client list.
