Amazon MX Player, the free video streaming service from Amazon, is thrilled to announce the launch of the fourth season of its groundbreaking reality gaming entertainment show, ‘Playground’. Building upon the immense popularity of the first three seasons, ‘Playground’ Season 4 promises to take the excitement and thrill of the journey to new heights with intensified drama, captivating performances, and compelling challenges that will keep viewers hooked from start to finish.
The new season of ‘Playground’ will feature a thrilling mix of competitive gaming challenges, star-studded appearances, and nail-biting contests, making it the ultimate gaming reality show experience. The season will have sixteen contestants divided into four teams led by prominent personalities from the gaming and entertainment industry, as mentors for each team. Viewers can actively participate by voting for their favorite contestants on the Amazon MX Player app.
“As we gear up for the next season of Playground, we’re excited to welcome like-minded partners who share our passion for innovation, creativity, and customer engagement. The Playground ecosystem offers a unique opportunity for brands to connect with their audiences in a meaningful way, and we’re looking forward to collaborating with those who are ready to think outside the box and push the boundaries of what’s possible.” said Aruna Daryanani, Business Head at Amazon miniTV.
Hero MotoCorp returns as the Presenting Partner for Season 4 of ‘Playground’, cementing its position as a leading supporter of gaming entertainment.
Ranjivjit Singh, Chief Business Officer, India BU, Hero MotoCorp, stated, “Hero MotoCorp is the leader in creating innovative customer experiences and building strong connections with customers nationwide. The “Challenge the Xtreme” positioning for our Xtreme motorcycle range perfectly resonates with the ethos and lifestyle of the new generation. Through this passion-point marketing initiative, we aim to establish a unique identity for Xtreme and connect with one of our key customer segments in a captivating environment.”
The show will feature a variety of new and enthralling games, ensuring that contestants and viewers are constantly challenged and entertained. From casual games to cutting-edge esports titles, there will be something for everyone to enjoy.
In addition to gaming challenges, the contestants will also participate in team-building activities and entertainment segments. These activities will allow viewers to see a different side of the contestants and develop connections with their favorite players. The goal of the competition is to determine the ‘Ultimate Gaming Entertainer’. The winning team and individual champion of Season 4 can expect even more exciting rewards and recognition, making their victory even more rewarding.
Tecno, a leading global smartphone brand renowned for its innovative technology and stylish designs, joins ‘Playground’ as a Co-powered Sponsor.
Addressing the launch, Arijeet Talapatra, CEO of TECNO Mobile India, said “We thrive on matching the unstoppable energy of today’s youth, connecting with them in the most authentic and relevant ways! At TECNO, accessibility and innovation define everything we do and we’re always looking at dynamic ways to engage with our GenZ audience. Our partnership with Playground Season 4 is the perfect way to bring fun, excitement and meaningful engagement to the forefront. Last season’s energy was unmatched and we are excited than ever about what lies ahead. Together, we’re pushing boundaries, breaking barriers and are ready to reach new heights with this amazing partnership.”
