Asha Gupta, the creative force behind label Asha Gautam, embarked on her design journey at 44, driven by a deep love for Indian textiles. In the bustling lanes of Delhi’s Chandni Chowk, she nurtured her passion, which flourished into Asha Gautam in 1998. Over 25 years, Asha has woven a tapestry of tradition and innovation, showcasing exquisite bandhani, kanjeevaram, paithani, and patola textiles. Beyond design, Asha champions inclusivity, featuring diverse models and advocating for marginalized communities. She empowers over 50 artisans, with a focus on women working from home. Asha’s commitment to sustainability shines through her pioneering efforts in circular fashion, utilizing upcycling and recycling techniques. Through Asha Gautam, she not only preserves India’s rich heritage but also leads the charge towards a more inclusive, sustainable fashion industry.
What inspired you to start your own business?
Born in a conservative family where a girl is conditioned and brought up to be married, I never ever thought of working. I was the eldest among one brother and three sisters so was expected to be obedient, responsible, and cultured. My inspiration when it comes to fashion was my grandmother who used to be a love sarees as well. My grandmother used to love playing with blouse styles from puff sleeves to frills finishing along with intricate rich weaves such as kota, chanderi, and organdy sarees then.
Can you share an unexpected moment from the early days of your entrepreneurial journey?
When I exhibited my very first collection, it sold out entirely in less than two hours. As overwhelming as it was for me, it motivated me to do more, and eventually, I grew to love my work even more. That particular day was very unexpected, and to this day, it is what still keeps me pushing.
**How do you maintain a work-life balance? Any unusual rituals or habits that keep you energized?**Initially, achieving a work-life balance took time, but as time progressed, I began to establish clear boundaries regarding the orders I undertake. This has allowed me to strike a better balance between office hours and family commitments. Engaging in daily yoga and meditation plays a significant role in maintaining a positive mindset for me. As a spiritual individual, my daily prayers contribute to cultivating positivity and a sense of calmness.
What’s your favorite part of a typical workday, and how do you unwind after it?
Interaction with my clients is my favorite part of the workday. It keeps me updated and intrigued as to what their choice is and how I can still learn and improve as for me learning never stops. After a long day, it’s meditation or watching a movie or series on OTT before I retire.
What has been the most surprising challenge you’ve faced, and how did you overcome it?
I derive immense satisfaction from revitalizing old heirloom pieces through upcycling, giving them relevance for new inspirations. Additionally, empowering more artisans brings me a sense of value and pride.
Please share a memorable success story from your entrepreneurial career?
One particularly rewarding and memorable success story from my entrepreneurial journey revolves around the empowerment of over 300 artisans, both directly and indirectly. This experience epitomizes my definition of success. To me, the essence lies in the continuous evolution and revival of Indian crafts. Witnessing the transformation and upliftment of artisans, as well as contributing to the preservation of our cultural heritage, fuels my passion and serves as a testament to the impact we can create through entrepreneurship.
What keeps you motivated during tough times in your business? Are there any mantras or quotes that you live by?
During challenging times, I find that diligence, focus, and unwavering determination can overcome any obstacles. Actions speak louder than biases, and with the support of family and close friends, I navigate through the highs and lows of business. My mantra for motivation is to keep pushing forward, even when faced with adversity, as tough times also offer valuable lessons. Failure is not the end but a stepping stone towards future success.
If you could achieve one dream for your business, what would it be?
I envision Asha Gautam as more than just a clothing brand; I see it as a representation of thoughts, crafts, culture, and the beautiful diversity of India. Through my brand, I aim to promote awareness and acceptance of these crafts globally through our endeavors.
As a woman leader, how do you inspire and empower your team members?
I believe the best way to motivate my team is to lead by example. Therefore, I ensure that I work harder than every member of my organization. I am honest with them and never compromise on my work ethics. I strive to continuously improve myself to inspire them to do the same, adapting to changing times.
Any advice for women entrepreneurs on effective networking and relationship-building?
Firstly, no woman entrepreneur should, even for an iota of a second, think that they are less than any male counterpart. Secondly, any relationship must be formed on the basis of trust, mutual benefit, and longevity. It is crucial to invest in the right networks and relationships.
