Burgertory, Australia’s premium burger chain, is all set to make a grand entry into the Indian market in partnership with Franchise India through its international business arm, FranGlobal. This strategic alliance marks the beginning of an ambitious growth plan, with 100 stores set to open across India over the next five years.
Known for its uncompromising commitment to quality, Burgertory has built a reputation for delivering a unique burger experience. Every burger is crafted to order, using the freshest ingredients and in-house sauces exclusive to the brand, promising a flavor-packed experience for every palate. The brand’s entry into India will bring with it signature items from its Australian menu, along with new creations customized to suit local tastes.
“Nearly 18 years ago, I left India with a vision to revolutionize the food scene back home. After an incredible journey with Burgertory in Australia, it brings me immense pride and excitement to now return, introducing bold, unique, and flavorful burgers to the people of India,” said Tarun Sachdeva, Global Strategy Officer, Burgertory. “This is more than just business—it’s about bringing a new food experience to my homeland that everyone can enjoy.”
Partnering for Success
Burgertory’s expansion into India will be spearheaded by Franchise India, under the leadership of Gaurav Marya. As a leader in franchise development for global brands entering emerging markets, FranGlobal’s experience in brand scaling aligns seamlessly with Burgertory’s vision for growth.
“We are thrilled to partner with Franchise India in this exciting new venture,” said Hash Tayeh, Founder & CEO of Burgertory. “India is one of the most dynamic and diverse markets in the world, and we believe the bold, unique flavors of Burgertory will resonate deeply with Indian consumers.”
Gaurav Marya, Founder & Chairman of Franchise India, shared his excitement about the partnership: “India has a growing appetite for global flavors, and Burgertory’s distinct approach to burgers is exactly what the market needs. This partnership represents a perfect synergy between an innovative brand and a market ripe for new culinary experiences. We are confident that together, we will create a brand loved by Indian consumers.”
A Localized Menu with Global Appeal
Burgertory’s entry into the Indian market will feature a fusion of its signature Australian menu with exclusive local adaptations. Alongside customer favorites like the classic chicken and vegetarian offerings, Indian consumers can look forward to new creations such as the Tandoori Chicken Burger, Paneer Tikka Burger, and Spicy Masala Lamb Burger, reflecting the brand’s commitment to local flavors while maintaining its global standards.
Strategic Expansion Plan
The plan to open 100 stores across India will be executed through a master franchise agreement, with the first stores expected to launch in major metropolitan cities, including New Delhi, Mumbai, and Bangalore. Each location will be backed by Burgertory’s global operational standards, ensuring that quality and consistency are maintained across every franchise.
Burgertory is committed to using locally-sourced ingredients wherever possible, while certain proprietary components will be imported from Australia to preserve the unique taste that has made the brand a global success.
