Laughing is infectious, but crying is not, and while making someone laugh is difficult, making someone shed a tear is a tad bit easier. Ace producer Binaiferr Kohli, who, along with her husband Sanjay Kohli, under their banner Edit II, has produced shows like Bhabhiji Ghar Par Hain!, Happu Ki Ultan Paltan, F.I.R and May I Come In Madam, to name a few, feels that it’s difficult to make comedy shows as compared to shows in other genres.
She said, “Comedy shows are extremely tough to produce on TV. It is easier to evoke tears than laughter. It’s not merely about depicting someone falling or poking fun at individuals. Such approaches are inappropriate. Instead, it’s about crafting witty lines and engaging one-on-one interactions to captivate viewers, preventing them from changing channels.”
“Achieving this requires a team of skilled writers, directors, and actors. Our shows have endured for years, a rarity in today’s landscape, thanks to the power of teamwork,” she added including the Network Team.
She credits the creative team for coming up with new and fresh concepts and said, “They are both creators and magicians. Among them are my husband, Sanjay Kohli, Shashank Bali, Monoj Santoshi, Harshada Potnis and Raghuvir Shekawat.”
Binaiferr feels that comedy has evolved over the years, necessitating adaptation to contemporary tastes, and added, “Failure to evolve risks obsolescence; repeating past successes isn’t sustainable. Eventually, audiences will perceive it as outdated. Therefore, evolution and adaptation are essential.”
And what about the USP of your shows? “Our USP lies in our role as creators. Our shows are like our babies. It’s about nurturing creativity, evolving alongside the times, having a stellar execution team, and having talented actors.”
