Redefining sexual wellness in India, Sangya Project and IMBesharam, have partnered to launch SCKS, a cutting-edge device designed specifically to empower women.
SCKS is not just any sexual wellness product—it’s a suction device engineered with precision to cater to modern women’s needs. Compact, sleek, and effective, SCKS is designed to empower women, allowing them to escape frustrations of everyday life, and prioritize themselves without guilt or shame. By normalizing conversations around sexual wellness, it sets out to redefine self-care for the modern woman.
Tanisha RK, co-founder of Sangya Project, explains, “Today’s new-age woman experiences numerous frustrations in her hectic life, and sexual wellness is an essential part of overall self-care. SCKS is here to remind women that they deserve to prioritize themselves—without guilt, without shame, and with a lot of fun.”
Campaign Highlights
The launch of SCKS was supported by the bold and playful ‘SCKS Takes U Out’ campaign, created in collaboration with ChtrSocial. The campaign cleverly blends relatability and humor, with teaser videos highlighting everyday frustrations—like stressful workdays or relationship woes—and featuring a mysterious superwoman swooping in to save the day.
The big reveal came on December 19th, when the superwoman was unveiled as Tanisha herself, driving home the message that SCKS is every woman’s ultimate ally in self-care. With the tagline “When you think it sucks, SCKS takes U out,” the campaign reinforced the product’s ability to provide an empowering escape.
Raj Armani, Co-founder, IMBesharam shares, “Our goal was to create a product that doesn’t just fit into women’s lives but elevates them. With SCKS, we’re saying it’s time to rewrite the rules, embrace your power, and take charge of your happiness.”
Darshil Shah, Director at ChtrSocial, adds, “The campaign allowed us to push creative boundaries, attract curiosity, and position the product as a relatable solution to women’s everyday frustrations. It’s also a step toward breaking the stigma around how this category can be marketed.”
Redefining Self-Care
With its bold design and innovative functionality, SCKS sets a new standard in sexual wellness. More than just a product, it represents a movement—challenging taboos, sparking joy, and encouraging women to embrace their desires unapologetically.
The vibrant conversations on their social media platform, particularly Instagram (@whatthescks), are sparking a movement. Through witty posts, relatable memes, and behind-the-scenes glimpses of their campaign, the brands are inspiring women to embrace their wellness journeys with confidence. With SCKS, the message is bold and empowering: it’s time to own your self-care, redefine the norms, and take charge of your happiness.
