Calvin Klein unveiled its new campaign in India starring internationally acclaimed Bollywood actor and model Disha Patani styled in the brand’s iconic underwear. Shot by
Stas Komarovski, the campaign evokes Calvin Klein’s modern aesthetic through stripped-back portraits that allow Disha’s sensuality and confidence to shine through while showcasing new Fall 2024 underwear. “Calvin Klein underwear has been a central part of my wardrobe for years – I’ve always loved how supportive and comfortable it is, and how sexy it makes me feel,” said Disha Patani. “I’ve been lucky to partner with the Calvin Klein team on different campaigns, but being the face of this campaign in India is a special evolution of our relationship.”
Launching today, the campaign will appear across digital and social media platforms, out of home placements and at point-of-sale across the region. The collection will be available at Calvin Klein stores, leading retail stores, and online platforms across India.
