Coyu, a premium women’s fashion brand, from Lyskraft and backed by prominent investors including Prosus Ventures, Peak XV, and Sofina, inaugurated its first retail store at Ambience Mall, Vasant Kunj, as well as a brand-new e-commerce platform, coyu.com. Designed to cater to all occasions – from casual daywear and workwear to festive Indian outfits and party styles, Coyu aims to fill the gap in the premium women’s fashion segment. The name ‘Coyu’ is derived from the brand ethos – ‘Curated for You’ and ‘In Collaboration with You.’
Coyu offers a differentiated in-store and online shopping experience with innovations that blend convenience and personalisation. When buying in-store, customers can avail services like expert stylists and customisations for the perfect fit. When buying online, customers are offered facilities such as live video calls and stylist recommendations for better shopping experience. They can also try curated products at home with a stylist’s guidance. Coyu offers 90 minutes delivery (within Delhi/NCR) for both in-home trials and purchase.
Coyu is the customer brand from the house of Lyskraft – co-founded by industry stalwarts Mohit Gupta, co-founder of Zomato and former COO of MakeMyTrip, and Mukesh Bansal, founder of Myntra and Cult.fit, who serves as a strategic advisor. Their proven track record in innovation and leading consumer businesses underscores Coyu’s potential to reshape the women’s fashion market.
Co-founder and CEO Mohit Gupta shared the idea behind the start-up, “There is a clear gap in the expectations and delivery of premium women’s fashion. With our wide selection of Indian D2C brands and renowned international brands while blending exclusive designs, premium quality, and innovative service experience, we believe we can transform how women shop premium wear in India.”
