Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has teamed up with Indian cricket star and youth icon Shubman Gill to be the new brand ambassador for Bowlers, its flagship dog nutrition brand. The association connects a high-performing athlete with a brand dedicated to providing science-backed, premium pet nutrition, marking a pivotal milestone in Bowlers’ journey to reshape India’s pet nutrition landscape.
In response to the rising demand for quality pet care, Bowlers and Shubman Gill, together, aim to inspire pet parents to make informed nutritional choices and ensure that trusted, high-quality, and affordable food is easily accessible to pet parents across India. As one of the young leaders in Indian cricket, Gill embodies values of performance, discipline, and excellence, qualities that resonate deeply with Bowlers’ brand philosophy of providing trusted, science-backed, and optimum-quality balanced nutrition for dogs across India
Nitin Kulkarni, Business Head – Allana Pet Solutions, ACPL said, “Our partnership with Shubman Gill represents a strategic milestone in Bowlers’ journey to disrupt India’s rapidly growing pet food market. With pet ownership increasing across the country, particularly in Tier 2 and Tier 3 cities, there is a significant opportunity to drive adoption of premium, science-backed dog nutrition. Shubman’s influence among the youth and aspirational pet parents aligns seamlessly with our goal of making world-class nutrition accessible and establishing Bowlers as a trusted brand.”
Bowlers has always reflected the industry trend of humanising pets, positioning them not just as companions, but as family members with their own identities and aspirations. The brand itself embodies the spirit of an all-star pet sports team, where Shubman represents excellence, performance, and commitment. “Beyond enhancing brand visibility, this collaboration will enable us to educate pet owners on the importance of complete and balanced nutrition, strengthen engagement through targeted campaigns and activations, and reinforce our long-term growth strategy in both urban and emerging markets,” Kulkarni adds further.
Since its inception, Bowlers has been recognized for creating engaging and fun initiatives that resonate with pet parents, such as the Instagram contest #TasteThatMakesYourDogFly, which generated widespread excitement online. Building on this, the new association will roll out a coordinated mix of digital initiatives, regional outreach, and on-ground consumer activations, reinforcing the brand’s commitment to trusted, science-backed, and affordable dog nutrition across all social channels.
The Bowlers portfolio brings together a comprehensive range of high-quality, specialized nutrition products — from dry and wet food formulated for puppies, adults, and large breeds, to high-protein jerky treats and meat bars designed for training and rewarding. The association with Shubman Gill marks a pivotal next phase for Bowlers — one focused on scaling nationwide reach, deepening awareness, and building enduring trust with India’s rapidly growing community of pet parents.
