A revolutionary leap in India’s cleaning industry was unveiled at the exhibition held at Mumbai’s Nesco Ground, where Freshora introduced the country’s first eco-friendly floor and multi-surface cleaning capsule. The innovative product was formally launched by well-known actor and social media influencer Ekta Jain, marking a significant advancement toward sustainable, safe, and cost-effective home cleaning solutions.
A Green Innovation for Modern India
Developed by Freshora’s founder Nikhil Tripathi, this pioneering cleaning capsule is chemical-free, pet-friendly, and planet-friendly, designed to drastically reduce plastic waste by 95%. A single small tablet dissolves in 5 liters of water, creating a highly effective cleaning solution suitable for floors, walls, and multiple household surfaces.
In line with Freshora’s philosophy of “Refill, Reuse, Fertilise”, the leftover water from cleaning can be used as a fertilizer for plants, making the product environmentally responsible in every step of its lifecycle.
Ekta Jain Applauds the Initiative
Actor Ekta Jain, known for films like Khalli Balli and several notable television shows, praised the launch as “a brilliant example of eco-friendly innovation.” She highlighted that the product not only modernizes household cleaning but also prioritizes the safety of families, pets, and the environment.
With millions of followers across her social media platforms, Ekta emphasized that such products are both a need and a positive change for the Indian household segment.
Made in Nashik: Research-Driven and Future-Ready
Freshora’s manufacturing facility is based in Nashik, with the company officially established in June 2025. Speaking about the product development journey, founder Nikhil Tripathi said: “After extensive research, we created this formula to offer long-lasting and high-quality cleaning. One tablet can last for 40–45 days and comes with a refreshing fragrance.”
He added that the capsule is space-saving, easy to use, and provides instant cleaning action.
“Our aim is to help households transition to safe, eco-friendly, and time-efficient cleaning solutions. Freshora is a strong step forward in that direction.”
Nikhil Tripathi and Ekta JainJetwashers Pvt Ltd Unveils Drone Washing Technology
At the same event, Jetwashers Pvt Ltd launched its first drone-based washing system, designed for large-scale building and façade cleaning. This innovation is expected to transform exterior maintenance for high-rise structures and commercial spaces.
A Sustainable Shift for India’s Cleaning Ecosystem
Freshora’s multi-cleaning capsule signals a major milestone for sustainable cleaning solutions in India. With the growing demand for eco-conscious products, this innovation has the potential to reshape both the household and commercial cleaning market in the coming years.
As consumers increasingly seek safer and smarter products, Freshora stands poised to lead the next wave of green transformation in the cleaning industry.
