Sony SAB’s recently launched show Itti Si Khushi is already winning hearts with its warm storytelling and relatable characters. Airing Monday to Saturday at 9 PM, the show beautifully captures the journey of Anvita (Sumbul Touqeer Khan), a young woman who, despite life’s hardships, finds happiness in the smallest of moments.
At the helm of its creative vision is none other than the National Award-winning filmmaker Rajesh Mapuskar, who has brought his distinct cinematic flair and emotional depth to television through this show. Known for acclaimed films like Ferrari Ki Sawaari and Ventilator, Mapuskar’s work has always stood out for its ability to capture human emotions with authenticity and charm. With Itti Si Khushi, he has woven together a heartfelt narrative that beautifully reflects life’s bittersweet realities, making it both engaging and inspiring for audiences.
Speaking about his involvement, Rajesh Mapuskar said, “Television has the power to reach into every household and create a meaningful impact. When Sony SAB and Rose Productions decided to adapt Shameless for Indian audiences, the challenge was not just about retelling a story, but about reimagining it in a way that would feel real, relatable, and rooted in our own culture. My role as a creative mentor was to guide the team in shaping the narrative so that it never lost its authenticity. We worked extensively on the scripting, characterization, and casting making sure each element reflected the rawness and warmth of Indian households. The heart of Itti Si Khushi lies in its simplicity it is about ordinary people and their extraordinary resilience, told in a slice-of-life manner that audiences can connect with deeply. I truly hope audiences continue to see themselves in these characters and connect with the honesty and warmth that Itti Si Khushi strives to deliver.”
With Rajesh Mapuskar’s creative genius guiding its narrative, Itti Si Khushi promises to continue offering audiences a compelling and emotionally rich viewing experience.
