Nivedita Basu is currently the Senior VP, Group at Atrangii. Starting her career with Balaji Telefilms in 2000, she was Ekta Kapoor’s second and the woman behind hit shows Hum Paanch, Kasautii Zindagii Kay, Kyunki Saas Bhi Kabhi Bahu Thi, Kkavyanjali, Kohi Apna Sa, and Kasamh Se, to name a few. Passionate about storytelling and innovation, she endeavors to present diverse and authentic narratives to audiences. Recognized as one of the Indian Achievers Club “50 under 50,” she aims to sustain her contribution to the evolution and transformation of the OTT and media industry in India and beyond.
Versatility in Content: She has showcased remarkable versatility in her work, spanning across different genres of television content. From intense family dramas to romantic sagas and thrillers, she has demonstrated a keen understanding of audience preferences and has delivered diverse and engaging content.
Successful Track Record: She boasts a successful track record of producing hit television shows that have garnered immense popularity and critical acclaim. Her shows have not only captured the attention of viewers but have also consistently maintained high TRP ratings, indicating their widespread appeal. Within just under two years, ULLU OTT platforms and Atrangii TV and OTT have successfully produced lucrative shows, yielding substantial revenue. Even without the expansive budgets of Netflix, Amazon, and Hotstar, Atrangii has soared to remarkable success with its innovative and boundary-pushing content.
Strong Characterization: One of her strengths lies in her ability to craft compelling characters that resonate with the audience. Her shows often feature well-developed characters with depth, complexity, and relatability, which contribute to the overall success and longevity of the series.
Innovative Storytelling: She is known for her innovative storytelling techniques that keep viewers hooked and invested in her shows. Whether it’s through unexpected plot twists, intriguing narrative arcs, or emotional depth, she has a knack for creating narratives that captivate audiences and keep them eagerly anticipating each new episode.
Industry Recognition: Nivedita’s talent and contributions to the Indian television industry have been widely recognized and appreciated. She has received numerous awards and accolades for her work, including accolades from prestigious institutions and industry bodies, further solidifying her reputation as one of the best producers in the business.
