From finding love, getting cheated in love and finding love again, MTV SplitsvillaX5 is a complete package when it comes to emotion and drama. With the association with Fixderma, the brand will add a new dimension to love - a love story between contestants and their skin!
In a world where love reigns supreme, Fixderma with its Expert Sun Protection Range – Fixderma Shadow Sunscreen, hopes all contestants on the show are well protected from Sun Damage and their skin feels the love too! Because let’s face it, nothing says ‘I love you’ to your skin quite like protecting it from those sneaky sun rays!
Shaily Mehrotra, Co-founder and CEO of Fixderma, expressed her excitement about the collaboration, stating, “Associating with MTV Splitsvilla gives us an opportunity to propagate the message of sun protection in a way that resonates with today’s youth and become a brand that they can relate to. We’re on a mission to make skincare fun and accessible for everyone and this collaboration is a step in that direction."
“MTV Splitsvilla’s upcoming season – ‘ExSqueeze Me Please promises to offer its Gen-Z and Millennial fans a super-sized doze of entertainment this summer. Thedating reality show will be presented in a ‘never-experienced-before’ avatar on Jio Cinema with interactivity, exclusive footage, and multiple content formats in addition to the regular episodes which will also be telecast on MTV. We are thrilled to have sponsors from varied categories including dermaceutical,” said Anshul Ailawadi, Head Youth, Music and English Entertainment, Viacom18.
The first-ever television and digital simulcast of MTV Splitsvilla X5 will premiere on March 30, Sat-Sun at 7 pm on MTV and JioCinema.