From a Mother’s Love to a Fashion Label: Priya Parikh Clothing

What inspired you to start Priya Parikh Clothing?
Priya Parikh Clothing began with a heartfelt moment: designing my daughter’s outfit for a family wedding ignited a passion. What started as a gesture of love evolved into a dedicated line for young girls and eventually blossomed into a fusion of contemporary Indian and Western wear for women.

What influences your design choices, especially when blending Indian and Western wear?
Our design choices at Priya Parikh Clothing are influenced by a blend of minimalist aesthetics and fashion-forward thinking. We seamlessly integrate ethnic and contemporary designs, enhancing the feminine silhouette with fabrics like cotton, poplin, and chanderi. Our color palette spans bold, warm, and soft shades to offer a versatile appeal.

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