Pranauthi Sangetti always had a passion for skincare, but it wasn’t until she encountered a challenge that she decided to turn her enthusiasm into something bigger. “I was obsessed with trying new products,” she recalls, “but despite filling my shelves with the latest skincare innovations, I still faced persistent skin issues.” It was this frustration that set the foundation for her journey. Her solution? To create her own line, Dab to Fab, a skincare brand designed to address the gaps she had encountered firsthand.
A Journey Fueled by Personal Experience
The concept for Dab to Fab was born not just from a love of skincare, but from a deep desire to solve a problem. “I wanted to create products that work, not just for me but for anyone facing similar struggles,” Pranauthi explains. She dove deep into research, determined to find solutions that resonated with her own skin’s needs and beyond. This led to the birth of a brand dedicated to harmonizing with the skin’s natural recovery processes.
However, this journey was not without its hurdles. Developing products that work across a spectrum of skin types, especially for Indian skin tones, was a challenge. “Balancing the ingredients to achieve the perfect texture and feel was tricky,” she shares. But after months of trials, endless testing, and refining, the formulations for Dab to Fab were perfected. The result: a line of products that not only nourishes the skin but works alongside it, enhancing its ability to recover and thrive.
Skincare for Everyone
One of the standout aspects of Dab to Fab is its versatility. As a seasoned skincare enthusiast, Pranauthi knew the frustration of juggling multiple products from different brands. With Dab to Fab, she made it a priority to ensure her products could easily integrate into anyone’s existing routine. “The products are multi-functional and gentle,” she says, “and they can enhance the effectiveness of more potent actives, like retinoids or acids.”
For skincare novices and aficionados alike, Pranauthi offers simple advice: layer wisely and be mindful of active ingredients. With Dab to Fab, users can easily slot products into their morning and evening routines without overcomplicating things, making skincare more about simplicity and results than an overwhelming array of steps.
Innovation on the Horizon
Even as Dab to Fab gains momentum, Pranauthi is already looking ahead. “We’re working on some exciting new products,” she teases. While she keeps the specifics under wraps, it’s clear that the future of Dab to Fab will continue to prioritize innovation and effectiveness.
The Balancing Act of Entrepreneurship
Running a successful business while maintaining a personal life is no small feat, but Pranauthi approaches it with determination and grace. “There’s no perfect balance,” she admits, “but I prioritize and manage my time as best as I can.” She believes that the key to managing the inevitable ups and downs of entrepreneurship is adapting to the shifting needs of both work and personal life, all while carving out time for herself.
This adaptability has been crucial not only in her personal life but also in fostering a supportive, empowering environment within her company. Pranauthi takes pride in creating a culture of mutual respect and encouragement at Dab to Fab, where she listens intently to the women around her. “By genuinely valuing their contributions, we build trust and community,” she explains.
I wanted to create products that work, not just for me but for anyone facing similar struggles
Empowered by Intuition and Mentorship
At the heart of Pranauthi’s journey is her intuition. “From the very beginning, I had a strong gut feeling that I was meant to be an entrepreneur,” she shares. Trusting her instincts, even in the face of uncertainty, has been her guiding force. In addition to her intuition, she has been fortunate to have incredible mentors who have provided her with invaluable insights at every stage of her journey. “Their wisdom helped me navigate challenges while staying true to my vision,” Pranauthi reflects.
A Future Full of Possibility
As Dab to Fab continues to grow, Pranauthi remains focused on her goal: creating products that resonate with people’s real skincare needs. “It all started with a desire to solve my own skin issues,” she says, “and that evolved into something much bigger—helping others feel confident in their skin.”
