British cosmetic giants LUSH, synonymous with fresh, cruelty-free, and innovative beauty, announced the opening of its first-ever retail store in India at Select CITYWALK, Saket, in Delhi.
The opening of the store marks a landmark in LUSH’s India journey, following the successful launch of Lush.in in November last year. LUSH’s entry into India is facilitated through a strategic Licensee Agreement with Bengaluru-based Bilberry Brands India Private Limited. This partnership will initially focus on the D2C route and a carefully curated retail experience.
The store was inaugurated by Vishal Anand, Founder and CEO, Bilberry Brands India Private Limited, and Sophie Matheson, Senior Global Business Development Retail Manager, LUSH. The retail store will offer Indian customers the brand’s immersive, sensorial retail experience, a first of its kind in India. The next two stores would be coming up in Mumbai and Bengaluru over the next few months. Lush’s expanding retail footprint signals the brand’s commitment to building a strong omni-channel presence in India.
Commenting on the launch of the store, Vishal Anand said: “Bringing Lush to India is deeply personal for me. This is not just the opening of a store but it marks the beginning of a movement rooted in freshness, ethics, and conscious beauty. Indian consumers are increasingly seeking transparency, authenticity, and products made with care, and Lush represents all of that, uncompromisingly. Our first store at Select CITYWALK is only the starting point of a long-term commitment to build Lush in India with integrity. celebrating handmade craftsmanship, ethical sourcing and fresh ingredients.”
Sophie Matheson added: “A Lush store is much more than a retail space. It is a place to experience creativity and conscious beauty up close. The store allows us to deliver the authentic LUSH experience that customers around the world love, while thoughtfully building a local community in India that shares our values of sustainability, transparency, and fun. The new LUSH store will showcase a comprehensive range of the brand’s globally loved products across skin and hair care, bath and body, and fragrance. We look forward to delivering the authentic LUSH experience from this store.”
Nirzar Jain, President, Leasing, Nexus Select Malls, said: “On LUSH’s spectacular India debut at Nexus Select Citywalk, we are thrilled to welcome a global pioneer in fresh, handmade cosmetics to our flagship destination. LUSH’s commitment to ethical, innovative beauty perfectly complements Nexus Select Citywalk’s ecosystem to create unforgettable experiences for our discerning shoppers.”
Indian consumers will gain access to a comprehensive range of over innovative products across multiple categories, including skin and hair care, bath and body and fragrance, with innovative items such as fresh face masks, solid shampoo bars and seasonal limited editions that have made LUSH a favourite among conscious beauty enthusiasts globally. Customers will also experience LUSH’s signature bath bombs, invented by Co-Founder Mo Constantine in 1989, and now a global phenomenon with over 21.2 million sold annually worldwide.
