Tips Industries’ new division announced innovative collaborations with leading consumer brands Boat, Hero Motocorp’s Karizma Bike, and Skechers, in the newly launched remake song Gore Gore Mukhde Pe by Badshah, featuring the talented cast of the upcoming film Ishq Vishk Rebound. The energetic dance music video, a fusion of GenZ energy and brand storytelling, seamlessly blends the brands into the visuals of the song with intuitive brand placement adding value to the entire package.
Kiran Dcruz, Head of Brands & Partnerships division, Tips Industries Ltd said, “We are excited to pioneer innovative collaborations between entertainment and brands. In the film Ishq Vishk Rebound our integration with Boat, Hero Motocorp’s Karizma Bike, and Skechers demonstrates our commitment to seamlessly weaving brands into the fabric of our films music. These partnerships elevate the cinematic experience and also create authentic connections of brands with audiences.”
The music video of Gore Gore Mukhde Pe features the young and talented cast, Rohit Saraf, Pashmina Roshan, Jibraan Khan, and Naila Grewal grooving along with Badshah. This foot-tapping dance music video was choreographed and directed by Farah Khan. The video released last Friday has already garnered 16M views on YouTube and is growing organically. Get ready for a wave of exciting projects from TIPS Industries, including a promising lineup of films in Punjabi and Bollywood, with the latest announcement of the highly anticipated Varun Dhawan and David Dhawan collaboration!
