Hindi ZEE5, the world’s leading streaming platform for South Asian content, today announced its upcoming original web series Shabad – Reet Aur Riwaaz, starring Suvinder Vicky and Mihir Ahuja in compelling lead roles as a father–son duo. Supported by Mahi Raj and Taranjit Kaur as Mihir’s sister and mother respectively, the series is produced by Rusk Media and directed by Ameet Guptha who is best known for directing ZEE5 Global’s critically acclaimed series, Bakaiti.
Rooted in the cultural heartland of Punjab, Shabad – Reet Aur Riwaaz is an intimate, deeply human family drama set within a close-knit household bound by faith, tradition, and inherited expectations. Told across six episodes, the series follows Ghuppi, a stammering teenager whose burning passion for football stands in stark contrast to the life envisioned for him by his father—a revered Ragi singer determined to see his son carry forward the family’s sacred musical legacy.
At its core, Shabad – Reet Aur Riwaaz weaves together a father’s devotion to legacy and a son’s longing for self-expression. Yet its emotional canvas extends beyond generational conflict, exploring identity, fear, and courage. As Ghuppi grapples with the weight of inheritance and the vulnerability of his stammer, he embarks on a journey to find his own voice—both literal and emotional—in a world shaped by sacred sound, spiritual discipline, and deeply held belief systems.
Speaking about the show, Kaveri Das, Chief Channel Officer &TV and Business Head - Hindi ZEE5 shared, “Shabad – Reet Aur Riwaaz reflects the direction we are consciously shaping for ZEE5 Global’s Hindi originals—rooted, slice-of-life family dramas that are deeply human, authentic, and widely relatable. India has a strong cultural legacy of family-first values and deep respect for elders, and Shabad – Reet Aur Riwaaz sensitively examines the emotional tensions that arise when these traditions intersect with a new generation’s desire to choose its own path. Set in the cultural and emotional landscape of heartland Punjab, the series feels lived-in, culturally grounded, and emotionally truthful, reinforcing our commitment to narratives that honour tradition while embracing evolving aspirations.”
Producer Mayank Yadav, Rusk Media said, “With Shabad – Reet Aur Riwaaz, we wanted to tell a story that feels lived-in and honest. The world of Ragi singing, the pressures of legacy, and a young boy’s silent rebellion through sport felt like a powerful metaphor for so many families today. We’re proud to collaborate with ZEE5 Global on a series that is as soulful as it is relevant.”
