Lucky Brand, the iconic denim and lifestyle company known for celebrating individuality and self-expression for more than 30 years, has officially entered the Indian market through a strategic partnership with omnichannel retailer, Confluxe Retail Pvt Ltd. The partnership marks the brand’s first digital footprint in the country.
“India is one of the most exciting markets in the world for us right now. We recognise the importance of establishing a strong local presence for Lucky Brand in these rapidly growing territories, and we look forward to forging new paths in the region,” said Henry Stupp, President, EMEA-India at Authentic, owner of the Lucky Brand intellectual property.
Built on California cool, optimism, and craft-led denim, Lucky Brand enters India during a period of accelerated home and global expansion, following partnerships with global celebrities including Addison Rae (2025) and Charlie Puth (2026).
“Lucky Brand has arrived in India at the right moment. A new generation here is drawn to authenticity, heritage and denim with a real point of view which is exactly what Lucky stands for. In Confluxe, we have found a partner who understands both the brand and this market, and who can build it here with the care and long-term thinking it deserves,” says Sanjeet Mehta, EVP, India, Lifestyle & Entertainment at Authentic.
For over 30 years, Lucky brand has celebrated and championed individuality and self-expression and sense of irreverence through premium denim crafted with character. The India entry taps into the country’s similar sentiment especially among young Indians and subcultures anchored in music, outdoor recreation and vintage clothing.
“Denim in India has evolved from an everyday staple into a statement of individuality. Lucky Brand brings the perfect mix of vintage California cool and modern comfort that Indians are looking for. Confluxe is proud to partner with Authentic to introduce this iconic label to the market at such an exciting time,” says Rajesh Narkar, CEO and Co-founder, Confluxe Retail Private Limited.
The rollout is timed with the upcoming festive shopping season, the highest-intent purchasing window for Indian consumers.
