Human Mobile Devices today announced the renewal of its successful partnership with acclaimed actor Jimmy Shergill, extending his role as the face for HMD’s feature phone portfolio in India. The extension follows the remarkable success of the ‘Khoob Chalega’ campaign, which resonated strongly with consumers across the country.
This renewed collaboration builds upon the strong foundation established during the initial partnership, where Jimmy Shergill’s authentic persona perfectly aligned with HMD’s commitment to delivering reliable and innovative communication devices to millions of Indians.
Commenting on the extended partnership, Ravi Kunwar, CEO and VP- HMD India and APAC said, “We are delighted to extend our association with Jimmy Shergill. His genuine connection with audiences and credible screen presence has significantly amplified our brand message and innovation story to the masses. His values and appeal perfectly complement Human Mobile Device vision of making technology accessible to everyone.”
Jimmy Shergill expressed his enthusiasm about the renewed partnership, saying, “My journey with Human Mobile Devices has been great and our first campaign has been a huge success. I’m excited to continue this relationship. The brand’s commitment to delivering quality and dependability resonates with my own principles. I look forward to being part of HMD’s continued mission to come.”
The extended partnership will see Jimmy Shergill feature in upcoming campaigns for HMD’s line-up of feature phones across various platforms. This alliance is part of HMD marketing mix to reach out to the target audience and create buzz about the range of products to offer.
Stay tuned as Human Mobile Devices and your all-time favorite hero Jimmy Shergill embark on this exciting journey together one more time, shaping the future of mobile technology and leaving an indelible mark on the industry.
