Juhi Parmar, a household name best known for her iconic role as Kumkum, is unveiling her very own natural skincare brand—Love Thy Naturee. With a deep passion for nature and it’s nourishing powers, Juhi has long been an advocate of organic remedies, she has been sharing skincare tips on social media, earning the trust of her followers. This led her to create a brand that celebrates natural ingredients, self-care, and the beauty of nature.
“For me, beauty has always been about embracing what’s real," says Juhi. “I’ve always believed in the power of natural remedies and organic products. Over the years, my followers have trusted my advice on skincare, which inspired me to launch a brand that aligns with my values. I wanted to create something that not only nourishes the skin but also honours the Earth that provides us with everything we need. Love Thy Naturee isn’t just about skincare—it’s a movement to encourage people to embrace their natural selves, free from the pressures of perfection.”
The vision behind Love Thy Naturee goes beyond just selling products—it’s about fostering a community that values authenticity, wellness, and care. Juhi and her co-founder, Harsh Khanna, share a common goal: celebrating Mother Earth and prioritising healthy, natural skin. Alongside launching the brand, they’ve taken the initiative to plant one tree every day, in collaboration with an organization dedicated to reforestation, aiming for a positive environmental impact.
“Love Thy Naturee is not just a skincare brand—it’s a celebration of nature’s treasures & natural beauty. We’ve been working hard for three years to perfect our products and ensure we leave no stone unturned in our commitment to quality. Ayurveda, with its centuries-old wisdom, plays an integral part in our brand,” Juhi explains.The name Love Thy Naturee reflects this philosophy, with the extra “e” symbolizing the Earth. Through pure, luxurious skincare, Love Thy Naturee is about redefining self-love, celebrating the power of nature, and embracing the wisdom of Ayurveda.
