The campaign flips Gen Z’s favourite buzzword — “mid” — on its head, with the tagline “You’re Not Mid, You’re Just in the Middle of Your Story.” Shot in a slick, high-energy style, the film captures Khushi and Vedang in striking looks, serving up effortless chemistry and unapologetic cool.
From power moves to playful moments, the duo make every frame pop, proving why they’re two of the most exciting names to watch right now.
In the AZORTE campaign, Khushi stuns in everything from glossy cherry satins to glam 80s-inspired looks, while Vedang rocks punk-inspired bombers and redefined classics with ease. Together, they embody the spirit of a generation that isn’t afraid to experiment, evolve, and own their story.
What makes the film stand out is its raw, unfiltered energy - it’s stylish, yes, but it’s also fun, relatable, and totally in sync with Gen Z’s mood right now. Whether it’s their spontaneous dance-like moves, the playful back-and-forth, or those candid moments of laughter, Khushi and Vedang make the campaign feel authentic and alive.
