Pop Icon King, whose romantic anthems Maan Meri Jaan and Tu Jaana Na Piya became defining love songs for a generation, returns this wedding season with another track “Jo Ishq Hua”. This heartfelt, warm track is the perfect ode to enduring love. King blends emotionally riveting lyrics with memorable melodies to deliver Jo Ishq Hua, a timeless anthem and heartfelt declaration of everlasting love that celebrates the kind of connection that shapes you, steadies you, and makes you believe in the magic of finding your person.
Featuring acclaimed actor Shriya Pilgaonkar in the music video, Jo Ishq Hua offers a glimpse into King’s forthcoming album Raja Hindustani.
Set against the royal landscapes of Jaipur, the music video of Jo Ishq Hua unfolds as a wedding-themed narrative that traces a love story from childhood culminating into a lifelong commitment. Set against traditional Haldi and Varmala ceremonies, the wedding-themed video weaves nostalgic school-day romance with a present-day celebration, as the song builds from a gentle opening to a rich, cinematic soundscape.
Speaking about the track, King said, “Jo Ishq Hua comes from a very honest place. This song reflects the kind of love that doesn’t need grand declarations, it simply stays. The song builds from soft, heartfelt moments into a rich, sweeping sound that captures the warmth of love. We wanted it to be cinematic yet intimate, a song for all kinds of special moments.”
Shriya Pilgaonkar added, “I’ve always enjoyed King’s music and his energy. Shooting in Jaipur, especially in a palace, added this beautiful sense of timelessness to the story. The song itself is soft, romantic, and has a strong emotional resonance . It’s a love story that unfolds slowly and lingers, and I feel like that’s something audiences will really connect with."
