For the third consecutive year and on the occasion of the celebration of the World Day for the Elimination of Racial Discrimination on March 21, LALIGA has created the concept #1voiceVSRACISM to make visible and raise awareness in society about the importance of eradicating racism in all areas.
As reflected in the Unity and Together vs racism concepts of the other two editions of this alliance, #1voiceVSRACISM will have a novel action: with the help of Little Spain, an anthem will be launched to demonstrate the importance of uniting all voices to fight racism in unison. Fans of the 42 LALIGA clubs will hear in the stadiums the inspiring verses of the anthem: There’s a feeling that travels the world, underneath your jersey, and it’s the same as my heart. I will love you above everything else, beyond the badge, only together can we win.
In addition, as in previous years, LALIGA players will show their commitment to the fight against racism by wearing a commemorative t-shirt for this edition at the start of matches on Matchday 29 of LALIGA EA SPORTS and Matchday 31 of LALIGA HYPERMOTION. Once again this year, these same shirts will be available in EA SPORTS FC 24 from March 14 until March 21. A special PUMA ball will also be used during these matchweek. Both the official t-shirts of the initiative and the PUMA ball were inspired by the colors of the campaign, which were created by the urban art group Boa Mistura, with color as a symbol of strength and color as a symbol of diversity.
For Javier Tebas, president of LALIGA, “the elimination of racism is one of our main objectives and one with which we are very involved. For years, LALIGA has been fighting to eliminate racism from its fields and to punish the person who carries it out, denouncing it to the competent authorities. With this third edition and with our title sponsor, EA SPORTS, we demonstrate that this fight is not a passing one and that it is a capillary commitment for both companies”.
In addition, throughout the month of March, different online and offline actions will be carried out to give visibility to the action from different points of view:
Matchday 29 of LALIGA EA SPORTS and 31 of LALIGA HYPERMOTION: During the matches played this week, visuals will be incorporated to raise awareness among fans. In addition, LALIGA players will pose with VS RACISM initiative t-shirts, making a call to action to the audience to join the cause. Information about the initiative will also be displayed in the stadiums at different points, such as on pitch LED, on the a-shaped billboards, captain’s armbands and on the video scoreboards. Fans and clubs are also expected to launch their messages against racism during these days, and together they will contribute to making the project even bigger.
EA SPORTS FC 24: The fight against racism, as on previous occasions, also comes to the video game. And it does so with the same kit that LALIGA players will wear before their matches. In this case, from March 14 until March 21, World Day for the Elimination of Racial Discrimination, the kit will be available in EA SPORTS FC 24 Ultimate Team, so players are able to play their matches with it.
PUMA’s special ball: The ball used on match day 29 of LALIGA EA SPORTS and match day 31 of LALIGA HYPERMOTION will be a special edition inspired by the campaign’s colors, which are based on a concept created by the urban art group Boa Mistura, with color as a symbol of strength and color as a symbol of diversity.
