Lancôme, a pioneer in beauty and fragrance, is excited to announce the launch of Idole Now, a unique floral fragrance that seamlessly merges nature’s purity with science’s innovation. To inspire the future of perfumery, Idole Now redefines the olfactory experience by introducing a richer, bolder, and more caring scent that pushes the boundaries of traditional fragrance creation.
Idole Now showcases a powerful trio of iconic ingredients, each meticulously augmented with scientific expertise to elevate the essence of perfume to unprecedented heights. The uplifted Rose, the once uncapturable Malaysian Orchid accord, and a sustainable Vanilla infusion sourced from Madagascar, enhanced with repurposed biotech vanillin, create an addictive and unforgettable aroma that embodies the strength and spirit of a new generation.
Idole Now is more radiant and more luminous Floral. It brings back its iconic Clean & Glow accord, radiating from the first notes and supported by new techniques of Rice extraction to create a richer, bolder Vanilla scent. Scent trek technology now being used to extract the Orchid accord for the first time without any damage to the flower.
Incorporating fluffy vanilla facets, Idole Now inspires a whole new world of possibilities for perfumer lovers. This groundbreaking scent encapsulates the essence of a generation that is no longer waiting for change but is ready to embody it with every spray. The bottle, adorned with a fiery bottom top lacquer, symbolizes the light of a new dawn. This sunrise represents new opportunities for unity and collaboration in building a better future.
Sustainable Commitment:
Lancôme’s Idole Now embodies a robust commitment to sustainability, featuring FSC™ MIX certified outer packaging with an embossed mantra promoting bold advocacy. The product’s ingredients, like bourbon vanilla, are ethically sourced through solidarity initiatives, supporting communities at every stage. The innovative, ultra-thin bottle design minimizes glass usage, significantly reducing environmental impact, while the FSC™ certified cardboard outer packaging underscores Lancôme’s dedication to sustainable forest management and respect for both people and nature.
Lancome’s pan India robust retail presence online and offline across Lancôme.in, Shopper’s Stop, Nykaa, Tira and Sephora
Idole Eau De Parfum 50: INR 6,800
Idole Eau De Parfum 100: INR 9,500
