Magniflex, an Italian luxury mattress company, announced its election campaign in India with the aim to reward citizens who have exercised their vote for the ongoing general elections. Inked customers who buy a Magniflex mattress will receive two pillows worth INR 13,000 for free. This unique offer which is valid till June 3 aims to encourage and empower those who respect democracy, underscoring the importance of civil responsibility.
Magniflex India’s MD, Anand Nichani, stated: “Our intention in launching this campaign in India is to motivate and encourage more people to participate in the voting process. We think that every citizen has a duty to exercise their right to vote and we are thrilled to further incentivise them by offering our technologically high-end sleep solutions.”
During the three phases of the ongoing general elections, it has been observed that the voting response has been less than favourable. Through this initiative, Magniflex India, as a responsible corporate citizen attempts to create a sense of pride towards nation-building.
