Manushi Chillar, GJEPC Brand Ambassador, glitters at ‘Jewels on the Ramp’ at IIJS Tritiya

Manushi Chillar, former Miss World and GJEPC’s Brand Ambassador dazzled at Jewels on the Ramp - a jewellery fashion show that left lasting impressions at the India International Jewellery Show IIJS Tritiya held in Bangalore. 

The glamourous night was held with the dazzling presence of industry stalwarts walking the ramp with Manushi Chhillar, adorning an exquisite jewellery piece in a white gown. Manushi, along with several fashion models, captivated hearts and stole the limelight. From traditional Indian artistry to contemporary brilliance, the stage was ablaze with the beauty and grandeur of Indian gems and jewellery.

At IIJS Tritya, India’s apex trade body, The Gem & Jewellery Export Promotion Council (GJEPC) unveiled “Brilliant Bharat” theme for the next six India International Jewellery Shows (IIJS). IIJS shows help Indian exporters attract international buyers and sourcing consultants to the best global branded retailers. 

GJEPC Brand Ambassador Manushi Chillar said, “It’s an honour to be gracing the stage once again as GJEPC Brand Ambassador. It’s a role that makes me immensely proud as the Council has been at the forefront of showcasing the brilliance of Indian jewellery craftsmanship to the world. Through their dedication and passion, GJEPC has elevated the status of Indian jewellery on the global stage, making it a symbol of prestige and excellence. Tonight let us celebrate not just the beauty of jewellery, but also the craftsmanship, innovation, and ingenuity that goes into creating each masterpiece. May this evening be filled with inspiration, creativity, and an appreciation for the exquisite artistry that defines Indian jewellery. IIJS is much more than India’s biggest gem and jewellery trade exhibition. It’s a phenomenon, a powerhouse that has singlehandedly transformed an entire industry."

Vipul Shah, Chairman, GJEPC, said, “With our export focus on Design in India, ‘Jewels on the Ramp’ at IIJS Tritiya is the convergence of talent, creativity and innovation.  Manushi Chhillar’s charisma and elegance have enhanced the splendour of this prestigious spectacle. I thank all the participants of the ‘Jewels on the Ramp’ show such as CVM, Kaamya Jewellers, Dravya, Manoj Ornaments and Laxmi Diamonds; and the leading jewellers of the country who walked the ramp! Let us continue to support and promote Indian craftsmanship, ensuring that our legacy of excellence shines brightly for generations to come.” 

The inaugural was graced by Dr Selvakumar, IAS, Principal Secretary, Industries and Commerce, Govt. of Karnataka; Dr B Govindan, Chairman, Bhima Jewellery; Vinod Hayagriv, MD & Director, C Krishniah Chetty Group; Vipul Shah, Chairman, GJEPC; Dr Chetan Kumar Mehta, President, Jewellers Association Bengaluru; Kirit Bhansali, Vice Chairman, GJEPC; Nirav Bhansali, Convener-National Exhibitions, GJEPC and Member of Committee of Administration (COA), GJEPC; and Sabyasachi Ray; ED, GJEPC.

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