Premium Japanese lingerie brand, Wacoal has unveiled its largest flagship store in India at the iconic Phoenix Palladium in Mumbai. The launch event was graced by Mouni Roy, alongside Pooja Merani, COO and Hirokuni Nagamori, CEO of Wacoal India. This marks a significant milestone in Wacoal’s continued expansion in India, bringing the brand closer to its customers with a premium shopping experience.
Spanning a spacious area, the flagship store at Phoenix Palladium offers an extensive selection of Wacoal’s premium intimate wear. From everyday essentials to luxury lingerie, the store showcases the brand’s dedication to combining comfort, elegance, and the perfect fit. It serves as a testament to Wacoal’s philosophy of delivering intimate wear that caters to the diverse needs of women while maintaining the highest quality standards.
Highlighting the brand’s growth and commitment to quality, Pooja Merani, COO of Wacoal India, remarked, “Wacoal has always been committed to providing exceptional quality and a perfect fit for women. Our new concept flagship store represents our dedication to delivering a unique premium shopping experience that is not only about our products but also about understanding each woman’s individual needs. We are delighted to continue expanding with more stores planned across India as well as strengthening our presence in multi-brand outlets and e-commerce platforms.”
Mouni Roy, who graced the occasion as the Chief Guest, expressed her excitement, “It’s a pleasure to be part of Wacoal’s journey in India. This store beautifully reflects what Wacoal stands for: comfort, confidence, and luxury. I’m sure this store will become a go-to destination for women in Mumbai to discover lingerie that fits their unique needs, style, and personality.
As someone who has always championed body positivity, I’m thrilled to see Wacoal embrace and celebrate diverse body types, empowering women to feel confident and beautiful in their own skin. I’m also excited to see the brand’s upcoming launches and how they continue to redefine lingerie for modern women.”
Talking about the new store launch, Hirokuni Nagamori, CEO of Wacoal India shared “We are thrilled to open our largest flagship store in Mumbai. This store represents our commitment to offering Indian women premium lingerie while offering a great fit, comfort and exemplary service synonymous with Wacoal Internationally. Our extensive range of products are a blend of unique design and creativity, coupled with innovation and quality.
The flagship store’s launch signals Wacoal’s significant investment in the Indian market, with plans to establish a robust presence through multi-channel retail including specialized stores, multi-brand outlets, and a stronghold on the e-commerce platforms.
