Myprotein Unveils Ambitious Plan to Support Indian Athletes and Aspiring Olympians

Myprotein proudly maintains its position as the foremost online sports nutrition brand in India, catering to fitness enthusiasts with its extensive range of high-quality products and unwavering commitment to excellence. As a global leader in sports nutrition, Myprotein has established itself as a trusted and reliable source for athletes, bodybuilders, and health-conscious individuals seeking to achieve their fitness goals. Additionally, supporting emerging talent in India, particularly from non-mainstream sports and Tier II-III cities, the brand is also looking to the future to impact India’s Olympic story, alongside the nation’s overall fitness trajectory.

Committed to educating and alleviating the perception of overall nutrition intake in India, Myprotein’s commitment to India is in line with not just Indian, but also global benchmarks. Alongside successive certifications from independent testers such as LABDOOR & Informed Choice, the brand also works alongside Indian partners to be FSSAI certified since 2004 till date, providing quality products for its vision of India. Furthermore, Myprotein proudly aligns itself with ESSNA, a highly regarded organization acknowledged by lawmakers and media, as the authoritative voice of the sports nutrition industry throughout Europe.

Citing the prevalence of protein deficiency and lack of awareness regarding nutritional requirements among Indians, Myprotein continues to tailor its products to cater to diverse tastes and preferences of the Indian audience, offering protein-rich alternatives such as IMPACT Whey Protein Kulfi, Thandai, Keventers Range, Nimbu Pani protein powders. Moreover, the brand has prioritized educational initiatives to dispel myths surrounding sports nutrition and highlight the tailored benefits of its products for different athletic pursuits.

One of the cornerstones of Myprotein’s strategy is its focus on supporting athletes from non-mainstream sports and underserved communities. The brand is keen to expand its roster to include talents from diverse sporting disciplines, including taekwondo, running, weightlifting, and more. With athletes such a Prachi Choudhary, Niharika Vaishist, Latika Bhandari, Ankita Bali , Vikas Dahiya and Nikhil Poojary  already on its roster, the brand is seeking to develop fringe sports, which already benefits from peaks in interest and investment. 

Speaking about the brand’s vision, Sudeshna Saha, Regional Manager India, Myprotein remarked, “We are committed to nurturing talent at all levels, from U-19 players to international competitors, and from metros to Tier II-III cities. Our partnerships with athletes like Jayesh Rane, Neha Goyal, and Afreen Hyder, along with collaborations with institutions like the Inspire Institute of Sports, underscore our dedication to fostering a thriving sporting ecosystem in India.”

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