New Auto Vertical of CarDekho Group Maintains Autotech Leadership in FY24 with 94% Organic Traffic

CarDekho Group’s New Auto segment, India’s automobile content producer, has maintained its dominance in the automotive landscape by recording the highest consumer traffic continuously for over 15 years. An integrated ecosystem of brands such as CarDekho, BikeDekho, TrucksDekho, Powerdrift, TractorsDekho, ZigWheels, and TyreDekho, the New Auto business enables automobile buyers to discover and buy their dream vehicles whilst helping OEMs and dealers to sell more.

In FY24, the platform witnessed an astounding 1.1 billion annual sessions, with a staggering monthly user base of 60 million. Notably, 94% of this traffic is organic, reaffirming the brand’s position as a trusted resource for automotive. About 45% of the direct traffic indicates CarDekho’s strong brand recall and user loyalty. Furthermore, the platform generated an impressive 24 million saleable leads during the fiscal year.

It remains the go-to destination for automotive news, information, and entertainment, with over 8,000 articles. On YouTube, New Auto has over 4.6 million followers, 432 million video views, and about 4.5 million hours of watch time.

“At New Auto, we are revolutionizing how consumers discover and buy their new dream ride, from fuel to EV, through our wide canvas of digital products and solutions. Our performance in FY24 underscores our commitment to delivering unparalleled value and tailoring every aspect of the automotive journey to meet the unique needs of our customers. While enhancing the consumer experience, we collaborate closely with OEMs & dealers, leveraging our robust ecosystem and industry-leading solutions to drive their sales growth. At New Auto, we are dedicated to delivering a great customer experience by working alongside the best team in the industry,” Mayank Jain, CEO of New Auto (CarDekho Group).

Having earned the trust of all major OEMs and dealers in India for advertising, customer acquisition, content, and technology solutions, New Auto served 60 OEMs and more than 12,000 dealers nationwide. Its unmatched prowess is further demonstrated by its significant role in boosting sales by 15% for one of the leading car brands in India.

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