The new season will feature archer Dhiraj Bommadevara, who will represent India at the 2024 Paris Olympic Games, and whose career is an example of the values of resilience and competitiveness that the club’s motto represents
The club is set to launch a new season of the series Never Surrender in India on March 21, based on the club motto, in a country where we have FC Bengaluru United as a strategic partner. The second season of the documentary tells the inspiring story of archer Dhiraj Bommadevara, who will compete in the 2024 Paris Olympics representing India.
Aged 22, Dhiraj Bommadevara is on the verge of participating in his first Olympic Games and won the silver medal at the 2022 Asian Games. In the documentary, he tells his own story, detailing his journey to becoming an elite athlete and how he loved the sport from a young age and always wanted to improve. His story reflects how his sport challenges him to compete against rivals but also against himself in a sport that rewards concentration and precision.
“The club is fully committed to its internationalisation strategy. It is important for us that our team and matches are followed worldwide, but also to convey our values. The series Never Surrender aims to be a source of inspiration for our fans with sports stories that reflect the idea that one should never give up in the face of adversities encountered in sport, but also in our daily lives,” explained club president José María del Nido Carrasco.
“Sevilla FC embody a rich history – one that speaks of perseverance, determination, resilience, and triumph,” said Gaurav Manchanda, Owner, FC Bengaluru United. “Their motto of Never Surrender rings true with this ethos as do the stories we witness in the Never Surrender documentary. Rising against the odds and emerging triumphant has been the hallmark of Sevilla FC’s sporting journey, something that we, as their international partners can take tremendous inspiration from,” Manchanda added.
The first season of the documentary series Never Surrender was launched during the 2022-2023 season and was well received in India, accumulating over 8 million views. The episodes were also broadcasted on three Indian television channels, including MTV, VH1, and Infinity.
With the launch of a new series of Never Surrender, the club aims to continue conveying the values of its motto and its identity while also exporting compelling stories from Indian sports to Spain and Europe. These stories align perfectly with the club’s brand.
The club has strong link to India, especially thanks to the collaboration agreement that has been in place since 2021 with FC Bengaluru United. Recently, the coach of the Indian club, Fernando Santiago Varela, visited our training ground, where he was able to learn about the club and speak with Quique Sánchez Flores as well as Jesús Navas and Sergio Ramos.
The club continues to experience significant growth in our support in India. Recently, the club reached the milestone of 20 million followers on social media, with India the fastest growing country with an increase of 1126 per cent in the past 12 months. Last week a watch party was held for our game against Celta de Vigo together in collaboration with Bengaluru United. This growth helps to support our internationalisation strategy with exclusive content tailored for our fans in India, including the series Never Surrender.
