Balaji Telefilms revolutionized Indian television with its ‘saas-bahu’ dramas, but Nivedita Basu reveals that they also attempted progressive storytelling way ahead of its time. “We made Kehna Hai Kuch Mujhko in 2004 with Pallavi Joshi—a story about a woman facing a mid-life crisis and rediscovering her identity. It was just like Anupamaa today. But back then, the audience wasn’t ready for it which is why it didn’t gain the same recognition as Anupamaa did later. With Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii, we struck a deep emotional chord," she shares.
She adds, “Me and Ekta used to go walking to Siddhivinayak twice a week, and all the aunties, elderly women would come and praise her. Young ladies would come and touch her feet. It was so overwhelming for her, but that was the feedback full of love. Since there was no social media back then, this was their way of expressing love and admiration,” says Nivedita.
Talking about Balaji’s early struggles, she recalls how Ekta Kapoor fought hard to build her empire. “Ekta’s father, Jeetendra Ji, had initially helped her with funding, but she faced drastic failure. When he gave her another chance, she made sure she wouldn’t fail. That’s when she started creating successful content, working with an unending passion.” She also reflects on how storytelling continues to evolve. “Back then, the reality of people’s lives was so harsh that they found solutions through our shows. Even today, for a show to succeed, people must relate to it. I believe learning never stops. The day I feel I’m not learning anymore, I know it’s time to try something else.”
From shaping iconic characters like Komolika, Mr Bajaj to managing 16 shows at once, Nivedita Basu has been at the heart of Balaji’s television revolution. And through it all, her biggest inspiration remains Ekta Kapoor.
