Ormax Media’s Streaming Originals Mid-Year Report for 2024 provides a comprehensive analysis of the most-watched shows and films in the first half of the year, offering valuable insights into audience preferences and market trends.
Ormax Media’s viewership estimates are based on primary research conducted weekly across India. These estimates are projected to the entire OTT universe in the country, focusing exclusively on original content. Notably, the report does not account for overseas viewership or non-original content like theatrical films and sports broadcasts.
Most-Watched Hindi Web-Series
Prime Video’s Panchayat S3 leads the pack, just shy of the 30 million viewership mark. Disney+ Hotstar boasts the highest number of entries on the list with five shows, while Amazon miniTV’s Jamnapaar stands out as the only AVOD series. Key titles include:
Panchayat S3: 28.2 million
Heeramandi: 20.3 million
Indian Police Force: 19.5 million
Kota Factory S3: 15.7 million
Most-Watched Hindi Unscripted Shows
JioCinema’s Bigg Boss OTT S3 tops the list of unscripted shows, with a diverse range of genres capturing audiences’ attention.
Highlights include:
Boss OTT S3: 17.8 million
The Great Indian Kapil Show: 14.5 million
Shark Tank India S3: 12.5 million
Most-Watched Hindi Films
Netflix dominates the direct-to-OTT films category, with Amar Singh Chamkila being the most-watched film in the first half of 2024.
Other notable entries include:
Amar Singh Chamkila: 12.9 million
Murder Mubarak: 12.2 million
Ae Watan Mere Watan: 11.5 million
Most-Watched Telugu and Tamil Content
The Telugu and Tamil content markets have shown significant diversity in their most-watched lists. In Telugu, the animated prelude B&B: Bujji and Bhairava leads with 4.9 million viewers, while in Tamil, Inspector Rishi tops with 4.9 million viewers.
Most-Watched International Shows/Films
International originals with sci-fi and fantasy themes are particularly popular among Indian audiences. Prime Video’s The Boys S4 emerges as the most-watched international show:
The Boys S4: 10.5 million
House Of The Dragon S2: 8.2 million
Fallout: 8.0 million
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