Audio series platform Pocket FM today announces that two of its blockbuster audio shows have achieved the significant milestone of exceeding Rs.100 crore in audience collections. Both Ek Ladki Ko Dekha To and Insta Millionaire have been trending on Pocket FM among the Top 10 series.
Ek Ladki Ko Dekha To is a fictional drama that captures the life of Anika, who returns to her hometown Manali, along with her daughter, to find her twin kid. It’s an engaging narrative that showcases the arduous struggles and journey of the protagonist. The series has seen tremendous success globally garnering over Rs.150 crores already. While in India, the series is available in Hindi, Telugu and Tamil, it has been recreated completely for mainstream US audiences as Saving Nora. Cumulatively, it has recorded over 500 million plays.
Insta Millionaire is the first audio blockbuster to exceed Rs.100 crores in revenue. It revolves around the rags-to-riches story of Laxman (aka Lucky), a simple boy who turns into a millionaire the same night his heart is brutally broken by his girlfriend. With money comes responsibilities and the series depicts how Lucky’s life unfolds gradually! The show has already clocked over 1.3 billion plays in multiple languages such as Hindi, Tamil, Telugu and English, and garnered over Rs.120 crore grossings.
Commenting on the success of the shows, Suyog Gothi, VP and Country Head -India said, “Pocket FM is not just redefining the way we consume audio content, it is also pioneering a new era of blockbuster entertainment. By seamlessly merging storytelling with the power of audio, we are delivering an immersive experience that brings blockbusters to life in the form of audio. With innovation at its core, we are building a blockbuster engine that transcends the boundaries of traditional media, reshaping the future of entertainment.”
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