A great cocktail can turn a refreshing evening into an unforgettable experience, and for that perfect flavour, you’ll want Poetry Mixers in your glass—soon arriving in your city! The premium non-alcoholic mixers brand is on a smoother path to expansion in Goa and Rajasthan from next month. After making a stronghold in South and Western cities, they are all set to redefine the at-home cocktail-making experience across other major states across India.
Poetry Cocktail LLP started in Bengaluru with a mission to bring world-class cocktail mixers into the homes of folks who crave more than a drink–they crave an experience. With a tagline that says “Flavours Unleashed in Verse” they are truly bringing extraordinary flavours into the essence of mixology. The core product range featuring Berrypolitan, Penicillin, Elderflower Mojito and Passionfruit Martini promise to make your cocktail glass bold, vibrant and delightful in every sip.
Talking about the expansion plans, Tushar Chandok says, “We have timed our expansion to align with growing demand for cocktail mixers. We’ve done our research to study the cocktail culture, understand distributor networks in every city. We have developed a comprehensive plan that positions us for long-term growth and establish our brand as a staple among cocktail enthusiasts.” The mixers are currently available in Bangalore, Pune, Mumbai, Chennai, Coimbatore, Delhi, Kolkata, Coonoor, Hyderabad, Bareilly, Ahmedabad and Vadodara."
Having their own manufacturing setup in Bengaluru ensures quality control and innovation in product development. They are better equipped for managing the logistics and supplying only fresh stock as per the demand in each city. A trusted group of mixologists and bartenders help in fine-tuning of each flavour profile, highlighting the high standards to deliver bar-like cocktails directly to one’s home.
Poetry’s expansion plans aren’t limited to geography but they are also in the process of introducing new mixers. A Coffee Martini is currently in the pipeline sensing the growing preference for coffee-inspired beverages. A limited edition of seasonal flavours is also something that they are looking at. All these steps align with their vision to become India’s most beloved non-alcoholic mixer brand.
