House of McDowell’s Soda Yaari Jam, produced and promoted by TribeVibe Entertainment, lit up Mumbai with an unforgettable evening of music as singer-songwriter Prateek Kuhad captivated thousands with a spellbinding performance. The city welcomed him with palpable excitement, transforming the night into a heartfelt celebration of emotions, melodies and cherished yaari moments.
Taking the stage to thunderous applause, Kuhad delivered his signature mix of tender ballads, indie favourites and crowd-pleasing anthems. With beloved tracks like ‘CO2’, ‘Mulaqat’, ‘All I need’, ‘Teri Hi Hum’, the atmosphere evolved into a sea of swaying lights, soulful sing-alongs and shared nostalgia. Each song deepened the audience’s connection, creating a night where Mumbai’s vibrant musical spirit perfectly reflected House of McDowell’s Soda Yaari Jam’s ethos of celebrating friendship, connection and collective joy.
Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India, shared, “Music and friendship have always been at the heart of House of McDowell’s Soda, and these passions come alive through Yaari Jam — India’s largest branded music IP. Last year, we brought together over 50,000 consumers across five cities. This year, we’re taking Yaari Jam to 15 cities with an incredible lineup of artists who embody the sound and spirit of today’s generation, and we expect to connect with over 1,00,000 consumers as we continue to celebrate the essence of real friendships.”
Shoven Shah, Founder & CEO, TribeVibe Entertainment, added, “Prateek is an artist who can command an entire arena with nothing more than his voice and a guitar that’s the power of his artistry. Mumbai showing up in such impressive numbers reflects both his remarkable reach and the growing appetite for independent music. We’re committed to creating experiences that bring artists and fans closer in meaningful ways and tonight’s show sets a strong foundation for many more impactful moments ahead.”
Following the Mumbai showcase, House of McDowell’s Soda Yaari Jam will continue its journey across Jaipur, Bhubaneswar and Guwahati, inviting fans to immerse themselves in an experience of emotion, melody and the magic of togetherness.
Tickets for all House of McDowell’s Soda Yaari Jam shows are exclusively available on BookMyShow, India’s leading entertainment destination.
