Radico Khaitan Ltd, one of India’s oldest and largest IMFL companies (referred to as “Radico Khaitan” or the “Company”), proudly celebrates a remarkable achievement as its flagship brand, After Dark Whisky, surpasses the momentous milestone of one million cases in November 2024. This triumph reflects the brand’s unwavering rise to prominence, captivating whisky connoisseurs and discerning drinkers alike since its debut in 2011.
From the very first sip, After Dark Whisky has enchanted the senses with its flawless craftsmanship. After Dark is an exquisite blend of imported scotch and Indian grain spirit. It is crafted and packaged for a never-ending celebration of the brand’s decade old legacy. Every bottle tells a story of unparalleled quality, artistry, and the pursuit of perfection, offering a taste experience that echoes the timeless elegance of whisky.
The brand’s story took an exciting turn in 2022 with the launch of After Dark Blue Whisky, an enticing new variant designed to captivate the spirit of the younger generation. Infused with pure grain spirit and the finest scotch malts, After Dark Blue offers a tantalizing smoothness that appeals to the bold and adventurous. Its vibrant, contemporary design has quickly earned the admiration of those who seek both sophistication and innovation in their whisky experience.
Reaching the milestone of 1 million cases is not just a reflection of After Dark’s growing popularity—it is a testament to the craftsmanship and dedication that lies at the heart of Radico Khaitan. After Dark Whisky is the 8th brand to enter the millionaires club, following the footsteps of brands such as Magic Moments Vodka, 8 PM Whisky, 8 PM Premium Black Whisky, Spirit of Victory 1965 Rum, Morpheus Brandy, Old Admiral Brandy and Contessa Rum.
Abhishek Khaitan, Managing Director of Radico Khaitan, commented on this incredible feat, “Surpassing the milestone of 1 million cases is a moment of immense pride for us. Last year the brand grew by 50% and we are witnessing an exponential 80% growth till November of FY2025. After Dark stands tall in the Deluxe whisky category which has been the largest of the whisky segments in India and we are eagerly looking forward to continuing this journey and extending the After Dark legacy to new horizons. This success reflects the dedication and passion of our team, as well as the loyalty of our consumers who have embraced our brand.”
As After Dark Whisky continues to enchant the world with its elegance, Radico Khaitan remains dedicated to shaping the future of whisky, bringing to life creations that evoke passion, sophistication, and the magic of extraordinary experiences.
