The loyal audience of Deepa Shahi and Rajan Shahi’s Anupama have continued to watch the show, even as the buzz around Kyunki Saas Bhi Kabhi Bahu Thi 2 was massive. The latter is one of Indian television’s most iconic franchises, which has made a comeback, and opened strong in Week 30 of the 2025 BARC ratings (7 August 2025), securing a TVR of 2.3.
However, that needs to be noticed is that Anupama isn’t just holding ground, it’s matching the hype blow for blow. With a TVR of 2.3, Anupama continues to share the No. 1 spot alongside Kyunki Saas Bhi Kabhi Bahu Thi 2. This is proof that while new shows may come with a lot of buzz, the emotional connection and loyalty that Anupama commands remain unshaken.
Close behind is Rajan Shahi’s Yeh Rishta Kya Kehlata Hai with a TVR of 2.0, and Laughter Chefs Unlimited Entertainment S2 on Colors ending on the same number. The rest of the chart follows with Taarak Mehta Ka Ooltah Chashmah at 1.9 and Udne Ki Aasha, Tumm Se Tumm Tak, and Mangal Lakshmi trailing at 1.7.
Anupama has emerged as one of the most loved and relatable shows on Indian television, striking a chord with both the classes and the masses. The core of its success lies in its simple yet powerful storytelling, which revolves around the journey of a woman who rediscovers herself after years of self-sacrifice for her family. The show portrays Anupama as a devoted wife, mother, and daughter-in-law, who often puts the needs of others before her own, only to realize that her individuality, dreams, and happiness matter just as much.
What makes Anupama truly connect with viewers is its universal theme — the struggles, resilience, and emotional strength of women, irrespective of their socio-economic background. Whether it is a housewife in a small town or a working woman in a metro city, many women see a reflection of their own lives in Anupama’s character. The show also addresses relevant social issues like gender inequality, self-worth, and the importance of respect in relationships.
By blending heartfelt emotions with strong moral messaging, Anupama has managed to not just entertain but also inspire. It is a celebration of womanhood, resilience, and the power of self-belief, making it a rare gem that resonates across all sections of society.
