For the past 26 years, Zee Marathi has won the hearts of households across Maharashtra, becoming a cherished part of daily life. Proudly claiming, “Mee Marathi, Zee Marathi”, the channel has left a unique imprint wherever Marathi people reside—within the state and across the globe. Now, Zee Marathi begins a new chapter with a renewed identity: Sadaiv Tumchi, Mee Marathi, Zee Marathi.
This phrase captures a simple yet deeply emotional sentiment. Sadaiv Tumchi signifies belonging, togetherness, and the powerful emotional bonds formed through everyday moments. Zee Marathi continues to bring cinematic expression to Maharashtra’s culture, sentiments, and real-life stories.

Speaking on this evolution, Zee Marathi’s Chief Channel Officer, VR Hema, said, “The phrase ‘Sadaiv Tumchi, Mee Marathi, Zee Marathi’ expresses the emotional investment in our relationships. Standing by one another through joys and sorrows is the very essence of Maharashtrian culture. Zee Marathi is not just a channel—it’s a feeling of warmth and connection in every home.
Now, to deepen our bond with viewers, Zee Marathi returns in a new form and fresh style. The newly launched series ‘Devmanus’, and the upcoming ‘Kamli’, are sure to resonate with audiences. Also returning is the much-loved non-fiction show ‘Chala Hawa Yeu Dya’, which promises to entertain once again. Over the coming year, Zee Marathi will continue to bring many such surprises to our viewers.”
Zee Marathi has truly become a part of everyday life—not just watched, but deeply experienced. And on this new journey, your continued companionship is our greatest strength.