Samantha Ruth Prabhu Launches a new-age active & lifestyle wear brand Mile Collective

Actor and wellness advocate Samantha Ruth Prabhu, along with co-founders Harshita Motaparthi and Pravishta Nadella, introduce Mile Collective - a contemporary activewear and lifestyle label designed for comfort-first living.

Mile Collective is built around one simple idea: clothing should feel good on your body, wherever the day takes you. Soft, snug, thoughtfully engineered pieces that work just as well for movement as they do for slowing down. Designed for Indian bodies, made for everyday wear, not just workouts. This is activewear that doesn’t stop when your workout does.

Designed for Real Days

Mile Collective pieces are created to sit comfortably between activewear and everyday essentials. They’re made for morning walks, travel days, lounging at home, and everything in between. Easy silhouettes, breathable fabrics, and intuitive fits mean you don’t have to change outfits or mindset, through the day.

The focus is on refined cuts that flatter effortlessly, paired with a colour palette designed to draw you in. Soft, wearable shades and clean silhouettes that feel instantly right, nothing loud, nothing overworked. Just pieces you’re instinctively drawn to and keep reaching for on repeat.

From Mile Active to Mile Collective

Originally launched in 2023 as Mile Active, the brand began with a personal frustration: the lack of well-fitting, comfortable activewear that actually worked for Indian bodies and climates. Founder Harshita Motaparthi started small, with just four products and a clear design philosophy rooted in softness, ease, and wearability.

As the brand grew, so did its perspective. Pravishta Nadella joined as co-founder, helping shape a more expansive vision for the brand’s future. Around the same time, Samantha Ruth Prabhu came on board as a co-founder, drawn to the brand’s focus on wellness, intentional living, and comfort-led design.

Mile Collective co-founders Harshita Motaparthi and Pravishta Nadella Mile Collective co-founders Harshita Motaparthi and Pravishta Nadella

“Mile was never about pushing harder,” says Harshita Motaparthi. “It was about creating pieces that feel good to live in. Mile Collective is an extension of that thinking. Clothes that support your day, without demanding anything from you.”

“Mile Collective reflects how I choose to live today,” says Samantha Ruth Prabhu, Co-founder, Mile Collective. “Movement, for me, isn’t just about fitness. It’s about balance, intention, and ease through the day. I found myself reaching for Mile every single day; it became a habit. The pieces look effortlessly fab, feel like a soft cloud yet snug in all the right places, and the colours are just beautiful. It’s comfort you can feel and clothing that makes your day feel better.”

The OnTheGo Collection

The brand launches with its debut collection, OnTheGo, capturing women in motion - moving through their days naturally, comfortably, and confidently. The campaign reflects Mile Collective’s core philosophy: clothes that keep up without asking you to compromise.

Lifestyle Desk
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Lifestyle Desk

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