Like many, I also used to see perfume as a superficial, last-minute detail, before running of the house! But over the years, my perspective shifted in a way that can never go back. I realized that instead of a finishing touch, it could be one of the most intentional choices you make for yourself each day; A way to honor how you feel, in that exact moment.
Let me break that down for you:
Scent affects mood and energy through the way our brain processes smell. Scent molecules send signals to our limbic system, the brain’s center for emotion, memory, and motivation. Because of this connection, certain smells can quickly influence how we feel. For example, lavender can help calm the nervous system and reduce stress, while citrus scents like lemon can boost alertness by stimulating the release of feel-good chemicals like serotonin. Scent has a direct line to the brain, making it a powerful tool for shifting mood and energy.
For those who truly tune in, perfume is far more than a product. It’s a personal vibration, a reflection of how we feel, almost becoming an invisible aura.
I’ve come to understand scent as a form of self-communication, a sensory mirror that helps me attune to my emotional and energetic state. We at Meyander truly believe that we’re not just offering products but tools to help people connect more deeply with themselves and the subtler energies shaping their experiences. Fragrance is one of the most powerful and underrated tools for energetic alignment. When chosen with awareness, it allows us to ground and understand to our internal state. Scent isn’t only about trends or notes; it’s about deep resonance.
Sachi Parekh, Founder of MeyanderI am not someone who can wear the same scent every day as I wake up differently each morning. Some days full of energy and light, and others introspective and quiet. To wear the same fragrance regardless of my state feels like I’m ignoring my internal compass. My body and mind know what they need, and it’s my duty to listen to it. Some days, a grounding scent helps me feel safe. Other days, I reach for something bright and uplifting to complement my mood and set the tone for the day.
At Meyander, we believe that everyday sensory rituals like scent, food, and movement, are all energetic choices when approached with reflection. Tuning in allows us to cultivate a life that’s healthy and uniquely our own. It’s as simple as choosing a lighter workout because your body is sore or eating more protein because you’ve been feeling weak lately. When you choose a scent that resonates with your inner state, perfume shifts from being about appearance to becoming an expression of your truest self.
So, I say it again- perfume isn’t just a product, it’s a personal vibration. It reflects how we feel, what we need, and how we want to move through the world, both physically and emotionally. When we choose our perfume with intention, it becomes a way to stay connected to our authenticity. In a perfume, we don’t just find a fragrance, we find feeling. We find a sense of belonging rooted in who we are in the most present moment.
