Sirona Hygiene, a brand focusing on women’s menstrual health and intimate hygiene, ignited a revolutionary campaign aimed at smashing societal taboos and stereotypes surrounding women.
In a bold move to challenge the norm, Sirona organised an electrifying rage room experience, drawing in over 200 women. Together, they set out to shatter the taboos (literally) that have long prevented women from advancing in society.
A symbolic wall adorned with phrases like “Must be a girl driver,” “Periods are dirty,” “Women cannot enter the kitchen during periods,”" “Women should have kids before 30” and other taboos were featured at the event. Plates, cups, and jugs made of terracotta were also inscribed with similar taboo phrases.
By physically breaking these taboos, participants were encouraged to express their displeasure and frustrations while symbolically undermining cultural norms that have long held women behind. With every plate they shattered against the wall, they showed how dedicated they were to questioning the status quo and promoting gender equality.
Speaking about the campaign, Anika Wadhera, Head of Marketing at Sirona, stated, “Our initiative to break taboos is about empowering women to reject stereotypes and embrace their true potential.” The event received overwhelming interest and involvement, with attendees expressing appreciation for the opportunity to speak out against deeply rooted social norms and share their experiences of shattering taboos.
Sirona Hygiene is unwavering in its commitment to promoting inclusivity, empowerment, and equality for women. Sirona is in the forefront of the movement toward a more just and forward-thinking society by breaking down barriers and encouraging real communication.
