Sony MAX has partnered with UFC Gym India – a fitness and mixed martial arts (MMA) training brand to introduce the ‘Alpha MAX Challenge’, a limited-period, trainer-led workout experience that tests participants’ strength, stamina and endurance.
Designed to take audience engagement beyond the screen, the initiative invites fitness enthusiasts to push their limits through an engaging workout experience that tests and celebrates their endurance.
Adding to the excitement, popular influencers are seen taking on the ‘Alpha MAX Challenge’, showcasing their strength and stamina as they put themselves to the test. Taking the challenge beyond the gym, they are seen nominating others to participate, encouraging their followers to join the action and be part of this intense yet entertaining fitness movement.
Devika Prabhu, Business Head – Hindi Movies, Sony Pictures Network India, says. “At Sony MAX, we are always looking for new ways to engage with our audiences beyond the screen. The ‘Alpha MAX Challenge’ is an exciting way to bring fitness and entertainment together, encouraging participants to test their strength, agility and stamina in a fun, interactive environment. This initiative reflects our commitment to creating fresh, immersive experiences that allow audiences to engage with the brand in more meaningful ways.”
