Sony YAY! returns with its flagship on-ground initiative – The Giant Wheel Festival— scheduled from May 30-June 1, 2025 at R City Mall, Ghatkopar. Since its inception, the festival has evolved into a powerful brand experience from Sony YAY!, firmly cementing its place in the country’s entertainment calendar as a celebration of the #Happyverse for its audience and a high-impact experiential platform for brands.
Over the years, The Giant Wheel Festival has grown into a robust pillar of Sony YAY!’s consumer engagement ecosystem. With its unique ability to blend Entertainment, Emotion, and Engagement across generations, the festival continues to serve as a dynamic touchpoint for the channel’s ever-growing community of young fans and their families.
The Giant Wheel Festival offers an immersive three-day experience, thoughtfully designed to captivate both kids and families. Set under one vibrant roof, the festival brings together an exciting mix of live toon performances, interactive workshops, storytelling sessions, energetic Zumba classes, and hands-on creative activities. A standout feature is the opportunity for kids to dance and meet with their favourite toons — including Shin chan, Oggy, Naruto and Honey Bunny — turning magical moments into cherished lifelong memories in an atmosphere brimming with joy and wonder.
The exciting on ground experience also serves as a significant opportunity for brands to connect with their relevant audience. Sony YAY! welcomes Tedibar as presenting sponsor, Zydus (Complan) as powered by sponsor, Havmor as special partner and Navneet as associate sponsor for the ultimate family carnival – The Giant Wheel Festival.
As Sony YAY! continues to lead in the kids’ entertainment space, The Giant Wheel Festival remains a cornerstone of its on-ground efforts — driving measurable value for participating brands and delivering impactful experiences to audiences.
Sujoy Roy Bardhan, Marketing, Communications & OAP Head, Sony YAY!, says, “Kids today crave real-world experiences that bring their favourite characters to life, while families seek meaningful ways to connect. The Giant Wheel Festival brings these worlds together — turning screen-time into shared moments of joy. For partners, it acts as a bridge between brands and families, offering an immersive environment where engagement is innate, memorable, and rooted in trust.”
