Ahead of the Olympic Games Paris 2024, Visa, the global leader in digital payments, has unveiled its new campaign ‘Small steps, Olympic dreams’ with Olympic champions Neeraj Chopra and PV Sindhu. A first collaboration with both Team Visa Athletes, the campaign emphasises the power of small steps taken every day that can help people achieve bigger ambitions.
The campaign features a 1-minute film that follows Neeraj and Sindhu as they prepare, compete, and triumph in their respective sports – with Visa as a reliable partner through their journey. Strengthening Visa’s emotional rapport with Indians cheering for our athletes and motivating the vibrant young populace to unlock their own potential, the campaign aims to inspire viewers to chase their dreams.
The striking visuals of the ad film spotlight that the dream run of champions such as Neeraj and Sindhu also began with a single step and a big dream. Every single day of determination, discipline and diligence has enabled them to achieve success and push the envelope. By elevating its brand proposition with a more aspirational appeal, Visa demonstrates how every transaction with its convenient, secure payment options, symbolises progress.
“At Visa we believe in a core tenet that anyone can make it – and our aim is to help them reach their goals. The ‘Small steps, Olympic dreams’ campaign with Olympic champions Neeraj Chopra and PV Sindhu beautifully illustrates the myriad efforts that have helped them realise their Olympic dreams. Through this campaign, we encourage Indians to invest in themselves, assuring them that Visa is a secure partner by their side, one secure transaction at a time, dedicated to getting them closer to where they want to be,” said Sujatha V Kumar, Head – Marketing, India and South Asia, Visa.
“I’m really excited to take part in the Paris Olympics, which will be my second appearance at the Games, a dream that I had since I was a little boy. Brand Visa’s ‘Small steps, Olympic dreams’ campaign, which showcases the power of dreaming big, is one that I’m honoured to be a part of, and I hope this campaign empowers and inspires young athletes to work hard towards their goals,” said Neeraj Chopra, Olympic gold medallist and World Champion in Men’s Javelin Throw.
PV Sindhu, Indian badminton champion and Team Visa athlete, added, “Having been part of Team Visa for several years, I’ve witnessed firsthand how Visa transforms lives through small steps, a core value that inspires me to make a difference. As I gear up for the Olympic Games Paris 2024, I am thrilled to continue being a part of Visa’s new endeavours and this campaign that resonates so well with me and hopefully many others. Small steps towards a larger goal truly make a difference. This principle helps Visa in elevating a brand that uplifts and empowers people from all walks of life.”
Conceptualised by Leo Burnett India the campaign is a tribute to the determination and resilience of athletes. It also appeals to everyone striving to achieve their goals and moving closer to them – one step at a time.
Speaking about the campaign Sachin Kamble, Chief Creative Officer, Leo Burnett India said “Creating a campaign that captures the spirit of progress through small steps was an extraordinary journey for us. By highlighting the journey of Neeraj Chopra and PV Sindhu, we aimed to show that each small step can lead to and culminate in remarkable achievements. This narrative aligns perfectly with Visa’s brand ethos of empowering individuals to move forward confidently, and we hope it inspires millions to chase their dreams, knowing that Visa is there to support them every step of the way.”
The ad film will be showcased on mass media across Television, YouTube, social media and OTT platforms. This campaign will be launched in India’s top 20 cities for a period of 1 month via Television.
Visa has partnered with nearly 100 channels, including Hindi and regional languages, across various genres such as GECs, movies, news, and sports. They will also be featured on 12 sports channels in India. Additionally, Visa will actively engage with Olympic enthusiasts through contests and promotions on YouTube and social media across the top 20 cities.
Film link: https://youtu.be/FhAk-6brupQ
