Konami Digital Entertainment B.V. (KONAMI) announces the launch of the eFootball™ Diwali Campaign in India, bringing together celebrated sporting icons and some of the country’s leading gaming creators to celebrate the festival of lights through special in-game content.
As part of the campaign, undisputed football icon and India’s top-goalscorer for league and country, Sunil Chhetri receives an upgraded in-game player card, giving fans an opportunity to add a special version of the Indian football legend to their eFootball™ squad. The campaign also introduces a standout Diwali-themed jersey, created to celebrate the festival and India’s passionate football community.
Celebrating the campaign, Sunil Chhetri and Indian cricketer, Sanju Samson, known for his fearless batting and clean ball-striking, join esports athlete, Jonathan Gaming, veteran gaming creator Shreeman Legend and community favourite Lolzzz Gaming through specially created social media content and fan-focused activations. Running from October 22 - November 12, the campaign also features talent-led content, encouraging fans to join the festivities and experience the new in-game features and rewards.
Junichi Taya, eFootball™ General Producer at KONAMI, said: “Diwali is a time for people to come together, and we wanted to bring that same spirit of celebration into eFootball™. This year’s campaign gives fans new ways to make the game their own, whether through the upgraded Sunil Chhetri card, the festive jersey or creating tournaments to compete with friends. With celebrated sporting personalities and gaming creators joining the celebrations, we hope to make this a memorable experience for our players and bring the eFootball™ community closer through their shared love of the game.”
