STRCH, a rising homegrown premium activewear brand in India, widely regarded as the world’s softest activewear brand, has recently partnered with Bollywood star and fitness icon Vaani Kapoor as its brand ambassador. The development showcases STRCH’s commitment to redefining activewear with a focus on comfort, functionality and style, catering to the modern, fitness-conscious audience.
Vaani Kapoor, popularly known for her elegance and dedication to fitness, ideally represents STRCH’s brand philosophy. Her active lifestyle and effortless style align seamlessly with the brand’s vision to empower individuals to lead active and confident lives.
Speaking about the collaboration, Prithvi Bhagat, Founder - STRCH, said, “Vaani Kapoor’s partnership with STRCH as the brand ambassador speaks volumes about our shared belief in an active lifestyle with premium, high-quality activewear that is functionally modern in design. Vaani, as the fitness and fashion icon in India, makes the perfect celebrity to help us revolutionize the activewear segment in India.”
Fashion and Fitness Icon Vaani Kapoor added, “I am excited to partner with STRCH, a brand that truly understands the needs of today’s fitness and fashion enthusiasts. I prioritize both comfort and style in my activewear, and STRCH’s innovative designs and premium fabric blend align perfectly with my style. I hope this collaboration empowers like-minded individuals to stay active and feel confident. I look forward to joining STRCH on this journey to revolutionize the active lifestyle.”
STRCH’s activewear is crafted with quality fabric technology, featuring buttery-soft, lightweight nylon with moisture-wicking properties.
STRCH’s range of activewear apparel is accessible through its website, mobile app, and e-commerce platforms such as Myntra, Nykaa, Amazon and Flipkart, alongside flagship stores and pop-up experiences in key locations.
