Neela Mediatech, the next-gen digital venture founded by Taarak Mehta Ka Ooltah Chashmah (TMKOC) creator Asit Kumarr Modi, is opening doors to top media and creative agencies as it scales its digital venture across gaming, animation, gamified learning, Web3, and merchandise. Backed by an ambitious annual marketing budget of ₹25 crore, the company is now seeking strategic partners to lead its user acquisition and retention initiatives.
After two years of intensive product development and testing for Product-Market Fit, Neela Mediatech is entering its growth phase — taking India’s most loved IP beyond television into global interactive experiences.
TMKOC Rhymes, With 1.5 crore subscribers and 15 million daily views, these multilingual animation channels have become a household favorite in 12 regional languages and English. Gada Electronics – The flagship mobile game has surpassed 5 million downloads in just three months, trending across both Android and iOS. With EBIT-positive operations, it’s now set to launch globally with a target of 1 billion+ downloads. TMKOC PlaySchool – A gamified learning app with 1,000+ interactive games, real-time performance tracking for parents, and skill-mapping features. A full-scale marketing launch is planned across TV, Print, and Digital. Neela Mediatech’s merchandise line — currently in soft launch — is also gearing up to bring iconic TMKOC characters to life through collectibles and branded products.
“For over 16 years, TMKOC has been a source of joy for families across India. With Neela Mediatech, we’re transforming that legacy into digital-first experiences for a global audience,” said Asit Kumarr Modi, Founder of Neela Mediatech and Neela Film Productions.
“We are now looking for visionary agency partners to help us scale this innovation and create a global phenomenon.” Harjeet Chhabra, CEO of Neela Mediatech, added, “Our goal is to merge storytelling, education, and play in ways the world hasn’t seen. With our strong foundation and passionate 70-member team, we’re ready to level up.”
