Ayushmann Khurrana has been a changemaker through the work he does – on and off screen. Whether it his brand collaborations that have a long-lasting impact – like the Bvlgari kada or his National Award-winning performance with Andhadhun or his heartfelt poems and shayaris – Ayushmann’s talent is unparalleled and has created a genre of its own – the Ayushmann genre. According to Indian Institute of Human Brands (IIHB), Ayushmann is also the most lovable and relatable youth icon in India who is extremely disruptive and is also one of the most trusted celebrities in India. This directly reflects in the kind of brands that rope him in as their brand endorser. Here are a few qualities of Brand Ayushmann Khurrana that make him exciting!
Disruptor: Ayushmann is a true disruptor in cinema as well as in the endorsement landscape with brands recognising his equity as the most non-conformist star in cinema today. An outsider who made it big on his own terms, Ayushmann is a pick for brands with technology forward campaigns.
For Agoda, he featured in an AI-driven personalized campaign. With this technology, a single video of Ayushmann Khurrana was converted into over two hundred videos that each highlight a different destination. All videos featured Ayushmann, thanks to generative AI changing the voice-over, applying lip syncing, and adding contextual images
With Godrej Security Solutions, he championed smart homes on wheels through the “Desh Ki Tijori” campaign Similarly, Wakefit utilized innovative Shape SenseTM technology in ads featuring Ayushmann as both adult and child personas.
For Saadiyat Cultural District, Ayushmann showed the concept of brain mapping as he unveiled a head band that showcases your brain waves while in conversation Leader Of Social Awareness: Ayushmann has emerged to be one of the most prominent names that resonates with brands looking for the most trustworthy face to helm campaigns on social awareness.
Ayushmann fronted massive pan India initiatives like NDTV Swachh Bharat to promote hygiene. He was roped in by global tech giant Meta for their campaign for WhatsApp to emphasize cyber safety amongst people. His collaboration with Signature underscored environmental responsibility with mangrove replenishment in Odisha, while his partnership with Birla Brainiacs, where he’s also an investor, highlighted upskilling & the need for education of India’s children.
Legacy Building: Ayushmann has shown that he had dedicated his life to build a legacy of authenticity through cinema and his relentless work with UNICEF as the National Ambassador alongside cricket legend Sachin Tendulkar to help as many children in need in India. He has shown that he wants to protect India’s future generation and be vocal about important issues to better society. This made Ayushmann one of the top choices for legacy brands of India as he now endorses 9 such local and global brands including Tide, Bvlgari, Tide, KitKat, Godrej Security Solutions & Godrej Appliances, Cipla, JSW Paints, etc.
